Eyden Indonesia, Danone, Glance, and PT Media Innity Indonesia win top honours at NEXT Awards Indonesia 2025

Indonesia – Eyden Indonesia and Danone clinched the Grand Prix titles for Agency and Brand of the Year respectively, while Glance and PT Media Innity Indonesia shared the honours for MarTech of the Year at the inaugural NEXT Awards Indonesia 2025, held on September 18 at Pullman Jakarta Central Park.

The event gathered leaders, teams, and organisations from across the marketing ecosystem to celebrate innovation and excellence, spotlighting their contributions to Indonesia’s fast-evolving marketing landscape and the wider Asia-Pacific region.

From among the 25 agencies that submitted entries, Eyden Indonesia secured the Agency of the Year title, with i-Dac Indonesia, Magnus Indonesia, and Froyo Story named as runners-up. 

Beyond the Grand Prix, Eyden also took home five golds in the categories of Most Innovative Search Agency of the Year, Most Innovative Advertising Campaign, Most Innovative Consumer Insights Marketing Campaign, Most Innovative Customer Engagement Campaign, and Most Innovative E-Commerce Marketing Campaign. The agency added one silver for Most Innovative Use of Marketing Tech in a Campaign and a bronze for Most Innovative Use of AI in a Campaign.

Karina A, senior  account manager at Eyden Indonesia, said in her speech, “This recognition belongs to our entire Eyden team and our clients who trust us to push boundaries. Our Bebeclub project showed that creativity, data, and empathy can create real impact — and that’s the kind of work we’ll keep striving for.”

Meanwhile, Danone emerged as Brand of the Year, collecting five golds for Most Innovative Advertising Campaign, Most Innovative Consumer Insights Marketing Campaign, Most Innovative Customer Engagement Campaign, Most Innovative Data-driven Marketing Campaign, and Most Innovative E-Commerce Marketing Campaign. The company also won a silver for Most Innovative Use of Marketing Tech in a Campaign and a bronze for Most Innovative Use of AI in a Campaign. 

Prudential, Starbucks, and Pfizer were recognised as runners-up for the Grand Prix Brand category.

“Winning Brand of the Year with Bebeclub is proof that innovation and purpose can go hand in hand. Our AI Poop Tracker wasn’t just technology — it was about helping parents in real, everyday moments,” Pithaloka Rakhmania, marketing manager CVJ & CRM at Danone Indonesia, said. 

For the MarTech of the Year category, Glance and PT Media Innity Indonesia shared the Grand Prix after tying on the final scores. Glance also secured a gold for Most Innovative Mobile Marketing Campaign and a bronze for Most Innovative Consumer Insights Marketing Campaign, while PT Media Innity Indonesia won two silvers for Most Innovative Digital Marketing Campaign and Most Innovative Mobile Marketing Campaign.

In his speech, Dian Priandra, sales lead at Glance, said, “This award shows that Glance is delivering personalised content, that it helps brands get users’ attention, and also helps brands reach millions of users every day. We won’t stop innovating in the future to make the platform inclusive and impactful.”

“These awards reflect our commitment to transforming creativity and technology into impactful solutions for brands. We share this honor with our amazing clients, partners, and our passionate team, who constantly push the boundaries of innovation,” shared Didit Riadi, country head at PT Media Innity Indonesia. 

Other notable wins include Volare Advertising Network, which triumphed in the highly competitive Most Innovative Digital Agency of the Year category while also bagging gold for the Most Innovative Agency Team of the Year. Froyo Story secured gold for the Most Innovative Influencer Marketing Campaign, the most contested campaign category of the night. 

On the individual side, Ryan Kristo Muljono, chief executive officer of ToffeeDev, was named Most Innovative Agency Leader of the Year. 

The full list of winners can be found here.

The judging process was overseen by a distinguished panel of executives. Ignatius Untung, chief marketing officer at BIENSI FESYENINDO, and Bobby Suadi, VP marketing at Prudential Indonesia, served as head juries for marketing campaigns. Meanwhile, Adeline-Ausy S. Suwandi, director of strategic marketing services at Kawan Lama Group, led the jury for the agency, team, and individual awards. See full list of jury here. 

Around 61 unique organisations across Indonesia joined the gala night. 

In his closing remarks, Joven Barceñas, founder and chief executive officer of MARKETECH APAC, reminded the audience, “Let this night be more than just about awards. Let it be a reminder to all of us: to keep breaking down silos, to embrace new technologies, to innovate fearlessly—but also to stay human at the heart of everything we create. Marketing is not only about reaching people, but truly connecting with them.”

Brands, agencies, and martech companies interested in participating in the NEXT Awards Indonesia next year may contact [email protected].