Indonesia – Indonesia’s digital economy continues to grow rapidly, driven by mobile-first consumers, social-led discovery, and the rise of creator-driven commerce. As content, community, and transactions converge within platforms, marketers are shifting from linear funnels to always-on, adaptive strategies that respond to real-time intent. Meanwhile, accelerating AI adoption, changing data expectations, and fragmented touchpoints are reshaping how brands engage, convert, and retain customers in 2026 and beyond.
Against this backdrop, MARKETECH APAC presents the third edition of What’s NEXT in Marketing: Indonesia 2026. Scheduled for 26 August 2026 at Pullman Jakarta Central Park, the conference will convene senior marketers, digital strategists, and brand leaders for a full-day programme of practical insights, strategic dialogue, and high-value networking.
Set within a market where super-app ecosystems, short-form content, and social commerce are redefining consumer behaviour, the programme will explore how brands can make AI more actionable in day-to-day marketing, improve performance across increasingly fragmented channels, and design seamless, personalised customer journeys that better reflect how Indonesians discover and buy.
Across a robust agenda, attendees can expect expert-led keynotes, panel discussions, and interactive sessions covering AI-driven marketing transformation, customer engagement and lifecycle strategies, digital effectiveness across fragmented channels, influencer and creator ecosystems, CX innovation, and data-led marketing strategy. Dedicated roundtables and networking breaks will further encourage peer-to-peer exchange and practical, real-world learning.
The conference will also introduce “MEET THE EXPERTS”, a new format enabling direct engagement with seasoned marketers. In small-group sessions, attendees will gain practical insights from real campaign strategies and case studies, offering actionable takeaways for today’s fast-evolving landscape.
The speaker lineup includes:
- Angelia Susanto Carluen, HN Marketing & Strategy Director at Danone
- Wolga Setyanto, Head of Media & Digital at Kalbe Nutritionals (PT Sanghiang Perkasa)
- Karin Zulkarnaen, Chief Customer & Marketing Officer at PT Prudential Life Assurance Indonesia
- Bambang Aditiawarman, Head of Digital Marketing at PT. Softex Indonesia
- Nuning Wahyuningsih, Marketing Director – Foods at Unilever
- Mia Al-Maidah, Experienced FMCG Marketing Lead & Entrepreneur
…and more speakers shaping how marketing excellence evolves across Asia.
What’s NEXT in Marketing: Indonesia 2026 is part of the broader What’s NEXT in Marketing conference series, which champions knowledge sharing, regional collaboration, and forward-looking marketing innovation across Asia.
- April – What’s NEXT in Marketing: Philippines 2026
- July – What’s NEXT in Marketing: Singapore 2026
- September – What’s NEXT in Marketing: Thailand 2026
- October – What’s NEXT in Marketing: Malaysia 2026
- November – What’s NEXT in Marketing: Hong Kong 2026
To learn more about What’s NEXT in Marketing: Indonesia 2026 and secure your seat, click HERE.
For sponsorship queries, contact MARKETECH APAC’s Sales Team at [email protected].
For speaking opportunities, reach out to Clifford Baliton at [email protected].
For registration enquiries, contact James Patrick Daganta at [email protected].
