Jakarta, Indonesia – Online fashion and lifestyle retail company ZALORA has kicked off its ‘Zaloraya – Celebrate love that never goes out of style’ campaign, welcoming the Ramadan festivities with exclusive item deals, designer collaborations, as well as a campaign film.
In the film, ZALORA showcases a relatable bond between two sisters across the years, with Hari Raya further strengthening the genuine love that they don’t usually show for each other on normal days.
Going into detail, the film follows younger sister Aamina, who complains about always having the same dress as her sister Aisha as they grew up. After some time, Aamina finally changed up her style and even went to further lengths to show that she isn’t like her sister in mischievous ways.
During Hari Raya however, the sisters exchanged gifts and realised that they had accidentally bought each other the same blue dress. This made both of them laugh and made Aamina realise that it’s also beautiful when things stay the same.
This campaign film emphasises ZALORA’s campaign for Hari Raya 2024, showing audiences that celebrating and loving tradition never goes out of style.
‘Zaloraya – Celebrate love that never goes out of style, will be running until mid-April on ZALORA’’s social media platforms where the brand aims to captivate followers with engaging Instagram stories and TikTok challenges.
Talking about the campaign, Achint Setia, chief revenue and marketing officer at ZALORA, said, “Zaloraya transcends mere fashion; it’s a timeless celebration of enduring love and style. From our meticulously crafted films that embody this sentiment to our dynamic events that breathe life into our collections, we’re deeply honoured to resonate with the hearts of our customers.”
