Singapore – YouTube has announced its collaboration with the Ministry of Home Affairs (MHA) Singapore and local YouTube creator, Naomi Neo, to create a video to raise awareness around scams.
This was revealed at the second edition of the YouTube Creators for Impact programme with the MHA, showcasing a series of anti-scam videos developed by local YouTube creators to raise consumer awareness around scam prevention.
Launched in July 2023 in partnership with MHA, this year’s Creators for Impact is dedicated to tackling the pertinent topic of scams in Singapore, working with 12 local creator channels over two months to develop videos to help people enhance their awareness and vigilance around scams.
As part of Creators for Impact, YouTube and MHA also launched an open call to the wider local YouTube creator community to invite more video ideas that further educate and engage Singaporeans on online scam awareness.
The total submissions showcased the creativity of our local creators in using their voices to tackle the issue of scams – such as a role play that displays different scam scenarios, an anti-scam jingle, debunking scam myths, and interviews with everyday Singaporeans on their thoughts around the issue.
Regarding the video to be produced, creator Naomi Neo’s idea of using comedy to highlight every individual’s vulnerability to scams was selected for its ability to convey educational messages in an entertaining way. Production will begin immediately and viewers can look forward to the video release by the end of the year on her channel.
Ajay Vidyasagar, managing director for YouTube Southeast Asia and Emerging Markets said, “Our creators know best that knowledge is key to combating online scams, and through their strong responses to the program, we continue to be inspired by their creativity and commitment to impart important know-hows in engaging ways.”
“This is testament to the resolve of our local creator community to use their voice for good through storytelling, and we hope more will join this effort to build a more secure digital world for all Singaporeans,” he added.
Meanwhile, Sun Xueling, minister of state, Ministry of Home Affairs and Ministry of Social and Family Development, said, “I am heartened to see our content creators stepping up to this important task of engaging different segments of the population to amplify anti-scam messages within their communities. This partnership underscores our unwavering commitment to combat scams, through cultivating a vigilant and discerning public capable of ACT-ing against it.”
