Singapore – TikTok has recently announced the launch of the ‘Scam Prevention Edition’ of its Digital Wellness Hub with the goal of providing users with the resources and knowledge to navigate the digital world safely.
Introduced in collaboration with the Ministry of Home Affairs (MHA), the National Crime Prevention Council (NCPC), and the Singapore Police Force (SPF), this initiative aligns with TikTok’s dedication to creating a reliable and secure digital environment for its platform users.
With the Scam Prevention Edition, TikTok will contribute to local scam education and reinforce MHA’s anti-scam ACT (Add, Check, Tell) framework to translate anti-scam awareness into actions.
This endeavor merges education and entertainment to facilitate engagement with users of all ages on the platform. TikTok will deploy educational messages on scam prevention through various initiatives such as raising awareness through scam identification and prevention challenges as well as a ‘Shop Safe’ tab that allows users to access educational videos on identifying scams and how to shop safely.
Teresa Tan, head of public policy at TikTok Southeast Asia and Singapore, said, “TikTok has a zero-tolerance approach to any form of scam-related content on our platform. We have implemented policies to guard against scams and take strict enforcement action upon detection. Through the Scam Prevention Edition of the Hub, we hope to strengthen the resources available and build understanding within the community on how it takes a joint effort to keep our platform safe.”
Meanwhile, Gerald Singham, chairman of the Singaporean National Crime Prevention Council, commented, “We are excited to be part of the Scam Prevention Edition of TikTok’s Digital Wellness Hub, which provides useful scam prevention resources to help Singapore residents protect themselves against scams. Through this partnership, we hope to not only raise awareness but also encourage more individuals to take ACTions against scams.”
These efforts are an extension of educational resources available on the Digital Wellness Hub, which was launched in 2022 and anchors all of TikTok’s initiatives around mental wellbeing, cyber wellness, user safety and more.
