Singapore – Media company Verizon Media has announced the promotion of former director of content Simon Wheeler as the company’s senior director of content, therefore ramping up the company’s remit in Southeast Asia and India following the success of its Australian-based media brands.
Through his new role, Wheeler will be responsible for editorial strategy in English-language regions including Australia, India, and Southeast Asia. Editorial teams in India and across Southeast Asia will now report to Wheeler under the new structure.
Prior to his new role, Wheeler has led the editorial strategy in Australia, managing teams to deliver quality content, diversify audiences, and achieve substantial growth.
According to the company, Australian monthly active users across its editorial brands Yahoo Finance, Yahoo Lifestyle, Yahoo News and Yahoo Sport grew by 8% last year, and logged-in users increasing by 7%.
Commenting on his promotion, Wheeler said, “This is a really exciting time for Verizon Media as we band together with international teams to deliver quality content for our audiences across the wider APAC region. 2020 presented difficult and unexpected challenges for all but we overcame and adapted to interact with our audiences in new ways. I’m excited to be taking on this new role and working closer with our regional counterparts.”
Meanwhile, Marie-Hélène Savard, vice president and head of international consumer at Verizon Media, commented, “We’re thrilled to announce Simon’s promotion to this new role. Having proven success in diversifying and growing audiences over the past few years in Australia, we’re excited to see his expertise in play across the wider region. This new structure will better align our editorial strategy across wider APAC and enable our editorial teams to continue to deliver fantastic content and results for our audiences.”