Jakarta, Indonesia – Vaishali Sarker, most recently the chief executive officer at Wunderman Thompson Indonesia, has been appointed as the new president of Wunderman Thompson Canada. She moved to the Canada with her family, and her appointment takes effect June this year.
Sarkar served as the agency’s CEO for Indonesia for three years, following the JWT, Wunderman and Mirum merger. During her leadership, they have landed business with water brand Danone AQUA, as well as other business wins such as Perfetti Van Melle, Nestle’s KitKat and Purina.
In her new role in Canada, she will lead the agency’s Toronto and Montreal offices, with clients including HSBC, Microsoft and several automotive brands.
Prior to joining Wunderman Thompson, she has spent most of her career with Ogilvy throughout Asia, growing its offerings and delivering marketing solutions across all disciplines and emerging technologies for brands including American Express, Seagram, Unilever, Nestle, UNICEF, and Johnson & Johnson. She has served its offices in Bangalore, New Delhi and later, Indonesia.
During her only pause from WPP, she served as the CEO at BBDO Indonesia for a year, attracting and retaining some of the best talent for the agency to build a strong leadership team across account management, strategic planning, and creative.
Speaking on her appointment, Sarkar said, “I absolutely love the Wunderman Thompson culture, and the power of our network gives me the opportunity to draw on my experience here in Indonesia to another important market – Canada. Wunderman Thompson North America’s creative reputation is strong, and some amazing work is originating in Canada. I look forward to helping our clients and talent in Canada expand and grow to be the best they can be.”
Meanwhile, Audrey Melofchik, CEO at Wunderman Thompson North America, commented, “Vaishali is a proven leader in our network who has been at home at WPP agencies for the majority of her career and is deeply familiar with many of the same brands we share as clients. She’s known to be an open leader with a heart for her team and a mind for setting up agencies and clients for success.”
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