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Marketing Featured Southeast Asia

Ryan Jamboretz named president of commercial and partnerships at Smartly.io

New York, USA — Smartly.io, a social advertising automation platform for creative and performance marketers, has announced the appointment of Ryan Jamboretz as president for commercial and partnerships.

When Jamboretz joined Smartly.io in 2021 as its first chief strategy officer, he was focused on leading Smartly.io’s mergers and acquisitions (M&A) strategy, as the company accelerated its growth. In his new role, he will oversee sales, customer success, strategic partnerships and M&A, keeping Smartly.io at the forefront of the industry as it continues to propel customers forward at the bleeding edge of the social media ecosystem.

Prior to joining Smartly.io, Jamboretz held the position of chief development officer for advertising agency Amobee. Previous to that, he was the chief commercial officer, and international managing director and chief developmental officer for ad agency Videology, Inc.

Jamboretz’s expertise in growing global B2B SaaS platforms, maximizing economic value for global businesses, and driving corporate development outcomes support Smartly.io’s focus on expansion. He also has experience working in North America, Europe and Asia-Pacific, which is valuable as Smartly.io focuses on increasing its global presence.

Laura Desmond, interim CEO of Smartly.io., said, “Smartly.io is a superior player in the social media advertising landscape, and we are quickly taking that expertise to digital advertising as a whole. We are constantly building unique opportunities for our customers with the world’s largest platforms, from Meta to Google to TikTok and more.”

Desmond added, “Our customers are at the forefront of everything we do as we push our organization to be truly global, expand our footprint to brand-centric advertisers and leverage our performance DNA to navigate the toughest challenges facing our industry’s landscape.”

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Platforms Featured APAC

Luxury e-commerce platform Mytheresa names Steven Xu as new president for China, APAC

China – Global luxury e-commerce platform Mytheresa has appointed Steven Xu, former head of digital and omnichannel for APAC and the Middle East at British American Tobacco (BAT), to be its new president for China and APAC

In his new role as president, Xu will now be responsible for all Mytheresa consumer-facing activities in China and APAC.

Xu brings a wealth of consumer-centred digital experience to the APAC region. Aside from his BAT, Xu has also held the role of regional head of digital activation at Philip Morris, and vice president of digital marketing and e-commerce for APAC at Ralph Lauren.

Commenting on his appointment, Xu said, “I am thrilled to join Mytheresa to further drive the business in China and APAC. There is huge growth potential in the region as luxury consumers continue to shift online. Mytheresa’s unique multi-brand digital shopping experience will attract many more customers in the future.”

Meanwhile, Michael Kliger, CEO of Mytheresa, commented, “We’re excited to have Steven on board to further continue our successful global expansion and become the number one destination in luxury e-commerce. Having Steven joining shows our clear commitment to the sophisticated Chinese luxury shopper and their demands.”

Gareth Locke, chief growth officer and managing director of Mytheresa, shared that APAC, particularly China, is an important growth market for Mytheresa, and building a local team there is crucial for them to make consumers even more aware of their unique value proposition.

“Steven brings a wealth of digital experience. We are extremely delighted to welcome him as the new President of China and Asia Pacific,” said Locke.

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Marketing Featured South Asia

dentsu appoints Saagar Sethi to lead Amplifi in India

India — Dentsu India announces the appointment of Saagar Sethi as the president of Amplifi, its supply side management platform. He stepped into the role in April 2022, as part of the increased media leadership roster across dentsu India. He will report to Divya Karani, media CEO of dentsu South Asia, and work with the global Amplifi leadership to focus on creating truly sustainable values for dentsu and its partners in India and across the globe.

Sethi holds 15 years of experience in transition management. His appointment echoes dentsu’s commitment to continually elevate its growth trajectory across markets. The network’s rapid transformation ensures it offers long-term sustainable growth to clients via distinctive, integrated capabilities in an environment which is forever changing.

In his new role, Sethi will lead the network’s investment management, media trading in terms media owner services and principal buying, and content in terms of original partnerships and entertainment businesses in India. He will also have responsibility for helping drive the continued growth of The Story Lab and Posterscope, two specialist agency units within dentsu which focus on entertainment production and Out of Home (OOH) capabilities, respectively.

Previously, he was the head of indirect procurement in LG Electronics India. He has also participated in organizational design, transitioning and change management journeys for leading brands like LG Electronics and Ernst & Young.

Commenting on the appointment, Karani said, “We are excited to have Sethi join our management team as we consolidate and prepare for the next stage of growth. In today’s increasingly complex media market, the experience he brings to the table will help us increase our client delivery skills in India.”

Meanwhile, Sethi shared, “I have always been passionate about media. The timing of this opportunity could not have been better. This role complements my transformation experience and passion. I am committed to creating synergies and incremental value for all our clients, stakeholders, and partners, underpinned by the need of driving compliance and transparency. Truly, it is an exciting time to be at dentsu India.”

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Marketing Featured Southeast Asia

Nissan PH elevates Juan Manuel Hoyos as new president

Manila, Philippines – Automobile manufacturer Nissan in the Philippines has appointed Juan Manuel Hoyos, former general manager of global brand and engagement at Nissan, to be its new president during the handover ceremony held last 11 May 2022 at Okada Manila.

In his new role as president, Hoyos will be responsible for steering the company’s direction to drive product innovation and business improvements. During the event, he shared his plans to strengthen the Nissan brand in the country to improve its competitiveness and to continue to provide excellent aftersales service to its customers.

Hoyos joined Nissan in 2017 as marketing director for the Latin America region, where he later took on the role of general manager of global engagement brand, based in Nissan’s global headquarters in Yokohama. Before Nissan, Hoyos has also held various management positions at Renault and General Motors.

The event also celebrated the achievements of the outgoing president, Atsushi Najima, as he begins his new role as the chief financial officer at Nissan India.

Recounting his achievements and challenges during his term, Najima commented that he is excited for Nissan in the Philippines as it charts a new chapter with Hoyos at the helm, as his vast experience in the automotive industry will help him sustain the growth that they have established in the last three years, as the country steadily recovers from the COVID-19 pandemic

“It is a bittersweet moment for me as I move to my new assignment. My family and I will definitely miss the warmth and hospitality of our colleagues and partners. At the same time, I am proud of the company Nissan Philippines has become through the hard work, passion, and perseverance of its people,” said Najima.

Meanwhile, Hoyos noted that they will continue to focus on their highly dedicated people, excellent products and service, and exceptional customer experience so they can sustain the company’s growth trajectory through this management transition. 

“I look forward to further growing the Nissan brand in the Philippines, building upon the solid foundation of trust it has laid over the years,” he said.

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Technology Featured Southeast Asia

Rene Menezes appointed as Involve Asia’s new president

Singapore – Martech platform Involve Asia has announced the appointment of Rene Menezes as its newest president of the organisation, where he will be leading the commercial development of the organisation and will work in tandem with CEO and founder Jimmy How to manage the company and its stakeholders.

He brings over 25 years of leadership experience to Involve Asia, including most recently as director for the Southeast Asian partner office of SimilarWeb, and as former CEO of ad tech CtrlShift.

In addition, he also brings an ethos of entrepreneurship with one of his first ventures as a startup founder, providing a low-risk model for the largest digital media companies to enter emerging markets, highlighted by a client list that included Yahoo!, MSN, Facebook, Waze, Spotify, BBC, ESPN, and Disney.

Speaking about his appointment, he stated that as a board member of Involve Asia over the past eight years, he has witnessed the growth of Involve’s business and value creation for both publishers and advertisers. He also added that he is excited to deepen his work with the team as they cement their position in e-commerce marketing in Southeast Asia.

“Involve Asia’s platform is already used by many of the largest advertisers, merchants, and publishers in the region as a reliable source of leads, actions, and sales. The time is now ripe to ensure that more companies are exposed to and leverage the power of our platform, its reach and our know-how,” he stated.

Menezes added, “Since the pandemic began, there has been a surge in e-commerce adoption across Southeast Asia. The market is going to see a more aggressive Involve Asia acquire new clients as the pool of potential customers which can benefit from our services has grown exponentially.”

Meanwhile, How stated, “Rene has advised the business since its inception and has been able to lend counsel through some challenging decisions and helped us take actions that had a lasting positive impact on the company. I’m excited to have him in the trenches beside me as we charge forward to build on our recent performance with far more aggressive goals for the short and mid-term.”

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Marketing Featured Southeast Asia

Malaysian Advertisers Association names new president, vice president

Malaysia — In its recent Annual General Meeting, the Malaysian Advertisers Association (MAA) has appointed Claudian Navin Stanislaus as its new president, and Javed Jafri as the association’s new vice president.

Stanislau and Javed will be leading MAA’s newly-elected council members from Coca Cola Far East, GrabTaxi Holdings, Heineken Malaysia, Mondelez Malaysia Sales, Nestle Products, P&G, and many more.

Stanislaus is also the head of communication and consumer marketing for BABA PRODUCTS. Meanwhile, Jafri is the media and digital hub lead for Malaysia, Singapore, Myanmar, Cambodia and Laos from Unilever Holdings.

On the importance of the association, Stanislaus said that the MAA has always played an advocacy role on behalf of advertisers in Malaysia, engaging the various ministries and regulatory bodies, as well as fellow industry stakeholders; from media owners, media and creative agencies and digital players, to ensure that the channels of communication and cooperation are always active in the pursuit for a conducive environment for brands to thrive without compromising consumers’ rights.

He added, “The MAA will be reaching out to other trade associations too, and seek opportunities to work together on initiatives that can benefit the industry, especially the SME sector which is critical to the growth of the economy.”

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Marketing Featured East Asia

American Chamber of Commerce in HK appoints Dr. Eden Woon as new president

Hong Kong — The American Chamber of Commerce in Hong Kong has announced the appointment of Dr. Eden Woon as its new president. Woon is a seasoned business and education leader with many years of experience serving government and NGOs. His appointment will be effective September 1 this year and will succeed Tara Joseph as president after five years in office.

Woon has excellent working experience in Hong Kong, Shanghai and the United States, and has extensive business experience in Greater China. From 2010 to 2017, Woon served as the vice-president of University Development at the Hong Kong University of Science and Technology. From 2006 to 2010 in Shanghai, he served successively as managing director of Li & Fung Group China Office, managing director of China Toys R Us and vice president of Starbucks Coffee Company China. Woon was the president of the Hong Kong General Chamber of Commerce from 1997 to 2006.

Woon holds a bachelor’s degree from the University of Iowa and master’s and doctorate degrees from the University of Washington in Seattle, majoring in mathematics. Woon is also a member of the New York-based Council of Foreign Relations, a Justice of the Peace of Hong Kong, and a member of the Board of Directors of the Hong Kong Ballet.

Joseph Armas, chairman of the American Chamber of Commerce in Hong Kong, said, “We are very excited to welcome Woon back to Hong Kong to lead the Chamber. Woon’s appointment was selected through global recruitment by the Board of Directors. And the local business experience will bring positive benefits to the Chamber of Commerce and the future development of Hong Kong.”

Meanwhile, Woon commented on his appointment, sharing that he earnestly looks forward to returning to Hong Kong at this challenging time to lead the American Chamber of Commerce in Hong Kong and work together for the Chamber of Commerce and Hong Kong.

“I hope that based on my experience, I can work with the Board of Directors to promote the development of the Chamber of Commerce for its members, and The business community of this international city benefits,” Woon said.

Woon’s appointment comes at a strategic juncture for the American Chamber of Commerce in Hong Kong as it is now one of the established chambers of commerce outside the United States and one of the major foreign chambers of commerce in Hong Kong. The Chamber of Commerce entered the core business area of ​​Central this year as a permanent venue and operated in a member community-oriented manner.

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Marketing Featured Southeast Asia

Porsche appoints Michael Kirsch as new president, CEO for China, Hong Kong and Macao

Shanghai, China, — Porsche, the German automobile manufacturer specializing in sports cars, has announced the appointment of Michael Kirsch, current CEO of Porsche Japan, as the new president and CEO of Porsche China, Hongkong and Macao effective on June 1, 2022.

Kirsch holds extensive leadership experience in the automotive manufacturing industry. He has held the position of CEO of Porsche Japan since 2019. Prior to that, he previously held the same position at Porsche Korea for three years. Between 2012 and 2016, he gained a detailed insight into Porsche China in his role as chief operating officer. His other notable employments were holding senior management positions at BMW and at an international hotel chain.

Detlev von Platen, member of the executive board responsible for sales and marketing at Porsche AG, commented, “In his various roles, Michael Kirsch has contributed to successfully develop Porsche in Asia and he is the ideal choice as CEO of Porsche China – one of our most important markets worldwide. Michael has been very successful, especially when dealing with customer satisfaction and service quality. I am confident that he will set further strong impulses with plenty of valuable initiatives for the Chinese market and will continue to increase the impact of our brand there.”

Kirsch takes over following the departure of Jens Puttfarcken, who is moving to Audi AG to take on the role of head of sales for Europe. Puttfarcken held the president and CEO positions for Porsche China, Hongkong and Macao since 2018.

“Jens Puttfarcken has excellently positioned our brand in China and successfully expanded both the customer base and the dealer network. He has been leading a dedicated and strong team in China which keeps Porsche always connected and engaged in this dynamic market. We thank him for his great commitment and wish him all the best for his new responsibilities,” Platen said.

During the tenure of Puttfarcken, China continued to be Porsche’s largest single market since 2015. The market is strategically important to the brand with its size, great dynamics and innovation strength. Under the previous leadership of Puttfarcken, Porsche continuously expanded its business footprint and invested in terms of electrification, innovation and digitalization. In addition, Porsche Digital China was founded in 2019 and spun off at the beginning of 2021. Moreover, the foundation stone was laid for the establishment of a research and development satellite location in Shanghai, which is due to open in 2022.

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Marketing Featured ANZ

Rose Herceg promoted as WPP’s president for ANZ

Sydney, Australia – Creative transformation company WPP has promoted Rose Herceg, former chief strategy officer at WPP ANZ, as the company’s new president for Australia and New Zealand. Through her new role, she will be leading WPP’s business in Australia and New Zealand, supporting agency CEOs, promoting WPP’s collective capabilities and bringing together people and resources on behalf of clients.

As part of her promotion, Chris Rollinson, previously WPP ANZ’s chief financial officer, becomes the chief operating officer, and Tim Matheson will lead WPP’s technology strategy in the market as the new chief technology officer.

Herceg was the founder of Pophouse, an Australian agency for innovation, social trends and business strategy, which she sold to communication company STW Group in 2007. She joined STW as a strategic consultant, and became chief strategy officer of WPP AUNZ following the WPP merger with STW in 2016.

During her stint as WPP ANZ’s chief strategy officer, she has led client-facing activity at the WPP level, helping to deliver the company’s integrated offer of communications, experience, commerce and technology across its network of agencies. She has supported many WPP agencies in successful pitches for new clients, including The Commonwealth Bank of Australia, Bankwest, Star Entertainment Group and Vodafone.

Speaking about her appointment, Herceg said, “Our people and agencies are what makes WPP the industry leader. I’m so excited to have the opportunity to work with them to continue building a culture of loving what we do and always reaching for outstanding results. I’m also thrilled to be working alongside Chris and Tim – two of the finest colleagues anyone could hope for – and all our fantastic agency CEOs.”

Meanwhile, Mark Read, CEO of WPP, commented, “[Herceg] is among the industry’s most respected leaders and I am delighted she has taken up this important role in one of our largest markets worldwide. We have fantastic agencies and thousands of talented people in Australia and New Zealand, and Rose’s job is to help them thrive so they can do great work for our clients. Her extensive marketing and agency experience, as well as a collaborative leadership style, will ensure we bring the best of WPP to our clients.”

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Platforms Featured Southeast Asia

Nexplay appoints Miguel Bernas as startup’s new president, co-founder

Singapore – Nexplay, a regional esports and technology startup, has appointed Miguel Bernas, one of its early investors, as its newest president and co-founder, where he will be leading the startup’s strategy and corporate governance, as well as spearhead fundraising as the company moves towards its Series A investment round.

Bringing into the startup over 25 years of global media industry experience, he has worked with some of the world’s known media brands such as television networks MTV, CNBC, Singapore’s Mediacorp, and digital media Yahoo. In addition, he has also led marketing teams in global and the Asia-Pacific roles at Nokia, Singtel and PayPal.

Speaking about his appointment, Bernas said, “The games industry is at an inflection point. Aside from further expanding our esports ecosystem, we also plan to venture into the high-growth area of Web3.0, NFTs and blockchain gaming. In the same way that games leaped from arcades to the home, from desktop devices to mobile handsets and from offline to online, blockchain technology will be the next revolution in gaming.”

Nexplay is looking to bolster its esports ecosystem and enhance its professional esports teams and content creator offerings to brands and advertisers.

Meanwhile, Gabriel Benito, CEO and founder of Nexplay, commented, “[Bernas] has been part of our team, backing us when all we had was a prototype and being one of our earliest investors. To have him step up into a more active role and bring his global media experience to Nexplay will be a huge benefit to the team.”