Marketing Featured APAC

Krishnan Menon named president of experience for Ogilvy Asia

Singapore – Former chief client officer for Merkle and dentsu CXM APAC Krishnan Menon has been named the new president of experience at Ogilvy Asia. In his new task, he is tasked to bring together Ogilvy’s capabilities across customer engagement, commerce, CRM and loyalty, new realities and digital innovation into an end-to-end experience offering.

He will be working closely with Genevieve Tan, general manager of Verticurl, Ogilvy’s marketing technology arm in APAC.

During his stint at Merkle and dentsu CXM, he was tasked with nurturing and growing client relationships with a focus on helping world-class brands deliver customer experiences. He also served as chief client and growth officer for Wunderman Thompson APAC. His first stint for Ogilvy was from 1997 until 2007 across various roles culminating as the head of Ogilvy Action in South India.

Speaking on his new role, he said, “I am really excited and happy to be back in Ogilvy. It is like homecoming for me. The incredible depth of talent and expertise stretching from advisory to delivery across gamut of CX services, paired with the indisputable creative and brand leadership at the core, makes Ogilvy’s Experience offering unique in the market. I can’t wait to get stuck in.”

Kent Wertime, CEO of Ogilvy Asia, said, “Crafting unforgettable physical and digital experiences has never been more critical than today, and we are thrilled to have someone of Krishnan’s caliber join us to help clients in this space. Having previously worked with us in India for close to a decade, Krishnan understands Ogilvy’s legacy of unmatched creativity, and the possibilities that it offers to unlock growth for clients across industries, at the intersection of data, culture and technology.”

Meanwhile, Ab Gaur, Global CEO of Verticurl, commented, “Consumer demand for personalized experiences that use deep, accurate insights and timing, powered by technology and data is at an all-time high. Having worked with Krishnan in his earlier roles within WPP, I believe he has the right combination of skills to propose the optimum solution mix to help brands take their experiences to the next level, engaging with their audience in a creative way and leveraging our clients’ existing technology investments.”

In addition to Menon’s new appointment, Sheilen Rathod, who previously headed Ogilvy’s experience arm in Asia since 2020, will transition into a new position as chief growth officer in Asia. In this newly created role, he will be focusing on strategic growth initiatives across the region and initially focus on several China-specific projects.

Marketing Featured Southeast Asia

Bernardo Serrano Lopez named as new president, CEO of AXA Philippines

Manila, Philippines – Multinational insurance company AXA in the Philippines has named Bernardo Serrano Lopez as its new president and chief executive officer. He joins AXA Philippines following his recent stint as chief executive officer at AXA Colpatria, the company’s insurance arm in Colombia.

Lopez is an industry veteran with more than 20 years of senior leadership experience. He began his journey with AXA in Chile in 1998 before he was appointed regional CEO for AXA Latin America in 2001 and subsequently general manager of AXA Spain in 2003. 

Between 2006 and 2011, he left AXA to set up his own successful company. In 2011, he rejoined AXA as CEO of AXA Brazil, overseeing the arrival of AXA in South America. He was later appointed as deputy CEO of AXA Colpatria in 2014, where he led the company’s entry in Colombia. He was named CEO of AXA Colpatria in 2016.

Speaking on his new role, Lopez said, “AXA has been part of my professional life for more than two decades, and I am thrilled to join one of the fastest growing markets for insurance, here in the Philippines.”

He added, “I look forward to bringing a fresh perspective to AXA Philippines as we continue to work together to help our customers protect what matters most to them.” 

Meanwhile, Gordon Watson, chief executive officer at AXA Asia and Africa, commented, “With Bernardo’s extensive experience as a chief executive officer in the insurance industry and his entrepreneurial spirit and track record of transforming businesses, he is the perfect lead for our strategic ambitions in the Philippines.”

Marketing Featured South Asia

Lemma names Puneet Biyani as new company president

Mumbai, India – Puneet Biyani has been named company president of Lemma, an independent supply side platform for digital out-of-home, in order to expand the company’s global footprint. Biyani will collaborate with the board of directors and the leadership team in APAC and other regions to develop the company’s business growth vision, global market expansion strategy, and all operations in all markets.

With over two decades of experience in business operations, finance, international market and strategy, Biyani will be joining Lemma immediately. 

Biyani said, “I am really excited to be part of this amazing team. Lemma has been a pioneer in the digital advertising segment. I look forward to working closely with the team on the exciting journey ahead. The space is bound to expand rapidly, and on the technology front, Lemma is well positioned to lead and shape the development.”

Biyani spent the majority of his career with The Times of India Group, where he held the position of chief financial officer for Times Innovative Media Limited (Times OOH) while also leading their Mauritius business. He also worked for multinational corporations such as Price Waterhouse Coopers and Goldman Sachs. His most recent job was with Times OOH, a Bennett Coleman & Co Ltd subsidiary.

Founder and CEO of Lemma, Gulab Patil stated, “Having Puneet onboard as company president at Lemma will inject a new level of energy and innovative thinking to help accelerate the company’s growth and attain our vision of transforming DOOH to mainstream digital as we enter a new phase of scaling business.”

“Puneet’s expertise aligns perfectly with our business expansion plan as we continue to strengthen our technology and team globally and enhance our programmatic DOOH presence.” Patil said.

Biyani will be based in Lemma’s Delhi office and will serve as a liaison between all teams and markets in the city.

Marketing Featured Southeast Asia

Ex-Grab Financial Ankur Mehrotra joins Julo as president

Jakarta, Indonesia – Ankur Mehrotra, formerly a managing director of Grab Financial Group, has joined the Indonesian digital lending firm Julo as its president, Bloomberg reports.

In his new role, Mehrotra will be responsible for Julo’s overall strategy and corporate finance, including international expansion, fundraising and mergers and acquisitions.

During his stint at Grab Financial, he founded Grab’s lending business and led it to become one of the largest digital lenders in SEA. In addition, he was also the CEO of Grab’s fintech lending Joint Venture (GFSA) that provided financing to consumers, drivers and SMEs.

Lastly, Mehrotra also founded Grab’s Insurtech business, incubated it and continued as a board member of Grab’s Insure-tech JV with Zhonghan International.

He also served as a managing director of corporate finance at Grab, as well as a founder and CEO of F&B discovery platform Abratable. He has also experience working with Standard Chartered and the International Monetary Fund.

Julo is backed by Japanese credit card company Credit Saison, who was the prime investor in Julo’s US$80m funding. The lending firm allows users in Indonesia to withdraw and send cash, make online purchases and pay bills. 

Marketing Featured Southeast Asia

Hemant Rupani is Mondelez International’s new president of SEA business unit

Singapore – Global food company Mondelez International has announced the appointment of Hemant Rupani as its new president of its Southeast Asia business unit. He was previously the managing director of Mondelez Kinh Do Vietnam, and replaces Glenn Caton who has moved to a global role.

In his new role, Rupani will be responsible for the SEA cluster of markets including the exports business in the broader Asia-Pacific, Middle East and Africa (AMEA) region, leading growth and end-to-end business.

Rupani is an accomplished leader with over 20 years of experience working in India, US and Vietnam covering various industries including food and beverage (F&B), telecommunications, and consulting. Prior to joining Mondelez International in 2016, he worked with several leading organisations including PepsiCo, Vodafone, Britannia, and Infosys Technologies.

Speaking about his appointment, Hemant said, “The SEA business has been on an accelerated growth path driven by increasing consumption, digital penetration, talented population, and cultural diversity in the region.”

He added, “We have built a reign as category leaders across segments with our portfolio of iconic global brands and local jewels. Combining our solid team, local-first strategy, and robust investments, we are in a strong position to lead the future of snacking and drive sustainable growth forward.”

Marketing Featured Southeast Asia

Ryan Jamboretz named president of commercial and partnerships at

New York, USA —, a social advertising automation platform for creative and performance marketers, has announced the appointment of Ryan Jamboretz as president for commercial and partnerships.

When Jamboretz joined in 2021 as its first chief strategy officer, he was focused on leading’s mergers and acquisitions (M&A) strategy, as the company accelerated its growth. In his new role, he will oversee sales, customer success, strategic partnerships and M&A, keeping at the forefront of the industry as it continues to propel customers forward at the bleeding edge of the social media ecosystem.

Prior to joining, Jamboretz held the position of chief development officer for advertising agency Amobee. Previous to that, he was the chief commercial officer, and international managing director and chief developmental officer for ad agency Videology, Inc.

Jamboretz’s expertise in growing global B2B SaaS platforms, maximizing economic value for global businesses, and driving corporate development outcomes support’s focus on expansion. He also has experience working in North America, Europe and Asia-Pacific, which is valuable as focuses on increasing its global presence.

Laura Desmond, interim CEO of, said, “ is a superior player in the social media advertising landscape, and we are quickly taking that expertise to digital advertising as a whole. We are constantly building unique opportunities for our customers with the world’s largest platforms, from Meta to Google to TikTok and more.”

Desmond added, “Our customers are at the forefront of everything we do as we push our organization to be truly global, expand our footprint to brand-centric advertisers and leverage our performance DNA to navigate the toughest challenges facing our industry’s landscape.”

Platforms Featured APAC

Luxury e-commerce platform Mytheresa names Steven Xu as new president for China, APAC

China – Global luxury e-commerce platform Mytheresa has appointed Steven Xu, former head of digital and omnichannel for APAC and the Middle East at British American Tobacco (BAT), to be its new president for China and APAC

In his new role as president, Xu will now be responsible for all Mytheresa consumer-facing activities in China and APAC.

Xu brings a wealth of consumer-centred digital experience to the APAC region. Aside from his BAT, Xu has also held the role of regional head of digital activation at Philip Morris, and vice president of digital marketing and e-commerce for APAC at Ralph Lauren.

Commenting on his appointment, Xu said, “I am thrilled to join Mytheresa to further drive the business in China and APAC. There is huge growth potential in the region as luxury consumers continue to shift online. Mytheresa’s unique multi-brand digital shopping experience will attract many more customers in the future.”

Meanwhile, Michael Kliger, CEO of Mytheresa, commented, “We’re excited to have Steven on board to further continue our successful global expansion and become the number one destination in luxury e-commerce. Having Steven joining shows our clear commitment to the sophisticated Chinese luxury shopper and their demands.”

Gareth Locke, chief growth officer and managing director of Mytheresa, shared that APAC, particularly China, is an important growth market for Mytheresa, and building a local team there is crucial for them to make consumers even more aware of their unique value proposition.

“Steven brings a wealth of digital experience. We are extremely delighted to welcome him as the new President of China and Asia Pacific,” said Locke.

Marketing Featured South Asia

dentsu appoints Saagar Sethi to lead Amplifi in India

India — Dentsu India announces the appointment of Saagar Sethi as the president of Amplifi, its supply side management platform. He stepped into the role in April 2022, as part of the increased media leadership roster across dentsu India. He will report to Divya Karani, media CEO of dentsu South Asia, and work with the global Amplifi leadership to focus on creating truly sustainable values for dentsu and its partners in India and across the globe.

Sethi holds 15 years of experience in transition management. His appointment echoes dentsu’s commitment to continually elevate its growth trajectory across markets. The network’s rapid transformation ensures it offers long-term sustainable growth to clients via distinctive, integrated capabilities in an environment which is forever changing.

In his new role, Sethi will lead the network’s investment management, media trading in terms media owner services and principal buying, and content in terms of original partnerships and entertainment businesses in India. He will also have responsibility for helping drive the continued growth of The Story Lab and Posterscope, two specialist agency units within dentsu which focus on entertainment production and Out of Home (OOH) capabilities, respectively.

Previously, he was the head of indirect procurement in LG Electronics India. He has also participated in organizational design, transitioning and change management journeys for leading brands like LG Electronics and Ernst & Young.

Commenting on the appointment, Karani said, “We are excited to have Sethi join our management team as we consolidate and prepare for the next stage of growth. In today’s increasingly complex media market, the experience he brings to the table will help us increase our client delivery skills in India.”

Meanwhile, Sethi shared, “I have always been passionate about media. The timing of this opportunity could not have been better. This role complements my transformation experience and passion. I am committed to creating synergies and incremental value for all our clients, stakeholders, and partners, underpinned by the need of driving compliance and transparency. Truly, it is an exciting time to be at dentsu India.”

Marketing Featured Southeast Asia

Nissan PH elevates Juan Manuel Hoyos as new president

Manila, Philippines – Automobile manufacturer Nissan in the Philippines has appointed Juan Manuel Hoyos, former general manager of global brand and engagement at Nissan, to be its new president during the handover ceremony held last 11 May 2022 at Okada Manila.

In his new role as president, Hoyos will be responsible for steering the company’s direction to drive product innovation and business improvements. During the event, he shared his plans to strengthen the Nissan brand in the country to improve its competitiveness and to continue to provide excellent aftersales service to its customers.

Hoyos joined Nissan in 2017 as marketing director for the Latin America region, where he later took on the role of general manager of global engagement brand, based in Nissan’s global headquarters in Yokohama. Before Nissan, Hoyos has also held various management positions at Renault and General Motors.

The event also celebrated the achievements of the outgoing president, Atsushi Najima, as he begins his new role as the chief financial officer at Nissan India.

Recounting his achievements and challenges during his term, Najima commented that he is excited for Nissan in the Philippines as it charts a new chapter with Hoyos at the helm, as his vast experience in the automotive industry will help him sustain the growth that they have established in the last three years, as the country steadily recovers from the COVID-19 pandemic

“It is a bittersweet moment for me as I move to my new assignment. My family and I will definitely miss the warmth and hospitality of our colleagues and partners. At the same time, I am proud of the company Nissan Philippines has become through the hard work, passion, and perseverance of its people,” said Najima.

Meanwhile, Hoyos noted that they will continue to focus on their highly dedicated people, excellent products and service, and exceptional customer experience so they can sustain the company’s growth trajectory through this management transition. 

“I look forward to further growing the Nissan brand in the Philippines, building upon the solid foundation of trust it has laid over the years,” he said.

Technology Featured Southeast Asia

Rene Menezes appointed as Involve Asia’s new president

Singapore – Martech platform Involve Asia has announced the appointment of Rene Menezes as its newest president of the organisation, where he will be leading the commercial development of the organisation and will work in tandem with CEO and founder Jimmy How to manage the company and its stakeholders.

He brings over 25 years of leadership experience to Involve Asia, including most recently as director for the Southeast Asian partner office of SimilarWeb, and as former CEO of ad tech CtrlShift.

In addition, he also brings an ethos of entrepreneurship with one of his first ventures as a startup founder, providing a low-risk model for the largest digital media companies to enter emerging markets, highlighted by a client list that included Yahoo!, MSN, Facebook, Waze, Spotify, BBC, ESPN, and Disney.

Speaking about his appointment, he stated that as a board member of Involve Asia over the past eight years, he has witnessed the growth of Involve’s business and value creation for both publishers and advertisers. He also added that he is excited to deepen his work with the team as they cement their position in e-commerce marketing in Southeast Asia.

“Involve Asia’s platform is already used by many of the largest advertisers, merchants, and publishers in the region as a reliable source of leads, actions, and sales. The time is now ripe to ensure that more companies are exposed to and leverage the power of our platform, its reach and our know-how,” he stated.

Menezes added, “Since the pandemic began, there has been a surge in e-commerce adoption across Southeast Asia. The market is going to see a more aggressive Involve Asia acquire new clients as the pool of potential customers which can benefit from our services has grown exponentially.”

Meanwhile, How stated, “Rene has advised the business since its inception and has been able to lend counsel through some challenging decisions and helped us take actions that had a lasting positive impact on the company. I’m excited to have him in the trenches beside me as we charge forward to build on our recent performance with far more aggressive goals for the short and mid-term.”