Montreal, Canada – Global independent programmatic DOOH adtech Hivestack, has introduced a solution called the ‘Verified Impression Multiplier’ for digital out-of-home (DOOH) advertising in specific regions across the Asia-Pacific (APAC) region.

For media owners in APAC, Hivestack’s impression multiplier technique provides a turnkey, reliable solution that meets the region’s growing need for measurement consistency and uniform methodology. 

This technique, which is supported by Nielsen, enables media owners to calculate reach, frequency, and impressions accurately. It also generates interaction with key buy-side partners and gives advertisers reliable data to help them make decisions and gauge the impact of DOOH.

Hivestack’s distinctive proprietary technique combines anonymized mobile device data received from top telco carriers with circulation data from emerging market media owners, including traffic, dwell duration, and visibility assumptions, to enable real-time measurement of ad plays at the screen level.

As a result, an impression multiplier that complies with industry standards is created, enabling programmatic transactions to support media owners’ growth in sales, inventory management, and business development initiatives.

Troy Yang, managing director North Asia at Hivestack, said, “There has been one common challenge in outdoor advertising for many markets across APAC, the need for a credible and unified measurement for outdoor impressions across all media owners. As one of the world’s largest programmatic DOOH platforms, integrated across 12 APAC markets, we are proud to provide this important solution to all existing and new publishers integrated on our platform.”

He added, “Hivestack has a longstanding commitment to ensuring our inventory is of the highest standard and this is another offering that ensures the quality of supply remains top priority. This is a huge step forward for the industry as more DOOH buyers grow accustomed to impression-based buys in OOH.”

Jakarta, Indonesia – Vaishali Sarker, most recently the chief executive officer at Wunderman Thompson Indonesia, has been appointed as the new president of Wunderman Thompson Canada. She moved to the Canada with her family, and her appointment takes effect June this year.

Sarkar served as the agency’s CEO for Indonesia for three years, following the JWT, Wunderman and Mirum merger. During her leadership, they have landed business with water brand Danone AQUA, as well as other business wins such as Perfetti Van Melle, Nestle’s KitKat and Purina.

In her new role in Canada, she will lead the agency’s Toronto and Montreal offices, with clients including HSBC, Microsoft and several automotive brands.

Prior to joining Wunderman Thompson, she has spent most of her career with Ogilvy throughout Asia, growing its offerings and delivering marketing solutions across all disciplines and emerging technologies for brands including American Express, Seagram, Unilever, Nestle, UNICEF, and Johnson & Johnson. She has served its offices in Bangalore, New Delhi and later, Indonesia.

During her only pause from WPP, she served as the CEO at BBDO Indonesia for a year, attracting and retaining some of the best talent for the agency to build a strong leadership team across account management, strategic planning, and creative.

Speaking on her appointment, Sarkar said, “I absolutely love the Wunderman Thompson culture, and the power of our network gives me the opportunity to draw on my experience here in Indonesia to another important market – Canada. Wunderman Thompson North America’s creative reputation is strong, and some amazing work is originating in Canada. I look forward to helping our clients and talent in Canada expand and grow to be the best they can be.” 

Meanwhile, Audrey Melofchik, CEO at Wunderman Thompson North America, commented, “Vaishali is a proven leader in our network who has been at home at WPP agencies for the majority of her career and is deeply familiar with many of the same brands we share as clients. She’s known to be an open leader with a heart for her team and a mind for setting up agencies and clients for success.” 

Toronto, Canada – Customer experience (CX) management and customer insights platform Alida has recently announced a new slew of products and services, developed with direct feedback from their customers.

Alida’s initial product release for their Winter 2021 release is the Alida Video, which helps brands harness video to amplify their customers’ voices. Through Alida Video, brands can easily capture customer-recorded video feedback, uncover authentic, deep insights, and inform stakeholders and decision makers at the speed of business, all in a unified platform.

Meanwhile, enhancements to existing features include improvement to the platform’s deep insight feature Alida Sparq and broad feedback feature Alida Surveys.

With the improvements on the Alida CXM & Insights Platform, users can expect the following:

  • Hub Newsletter Redesign for brands to better engage their Alida Sparq insight community members and stakeholders with more visual and content-rich newsletters
  • Quotas for administrators to control the number of responses to a survey or a set of questions
  • Mobile Survey Image Enhancements to improve the respondent experience
  • Recodes & Rollups as an Early Access Program (EAP) for users to create new custom variables based on a dataset and analyze data from a different view

Included in the CXM & Insights Platform are also updates on Alida Touchpoint, including NPS® via Quick Polls, that enable organizations to keep a pulse check on brand perception. Brands can now place activities in mobile applications to engage customers with on-brand micro-surveys designed to collect contextual feedback.

“In today’s global climate, video has become an integral mode of communication to engage and connect with people. It is imperative that brands use it to humanize their customers’ emotions and glean accurate context, to put insights into action and build a great customer experience,” said Riaz Raihan, president of products and engineering at Alida

He added, “We are thrilled to provide our clients with the added value of video to deeply understand and analyze their customers by hearing and seeing them talk directly.”

Alida has also launched its FS Industry solution, specifically catered for the benefit of financial services clients. It has enhanced its CXM framework, with features such as ‘Case Management’ for case creation on the platform for customer follow up, ‘Data Lake’ for accumulating various organizational data sources in one platform, ‘Crosstab Analysis’ for checking survey data by various categories like demographic, and ‘Configurable Dashboards for Alida Surveys’ for creating a dashboard for Alida Surveys.

Alida, formerly known as Vision Critical, and headquartered in Toronto, Canada; has recently expanded its presence in the Asia Pacific

Australia – Special Group Australia has debuted Uber Eats’ “Tonight I’ll be eating” (TIBE) campaign in the United States and Canada, starting with an ad featuring Hollywood superstars Mark Hamill and Patrick Stewart.

The TIBE campaign is the brain child of the agency, and after gaining traction in Australia, Taiwan, and Japan, Uber Eats has decided to add the two countries in the campaign’s audience reach.

In the 45-second spot, Hamill and Stewart who are both in full black suits with a bat in hand are seen approaching each other in a dark warehouse as if on a showdown. Hamill starts delivering a line of “Tonight I’ll be eating,” saying the food he wants to get delivered, then Stewart thereafter. Before they go on a brief verbal showdown, their fierce exteriors momentarily break off as each of their Uber Eats delivery arrives, to say a casual ‘Thank you” and ‘Bravo” to the deliverer. 

The reference is made on the perpetual cultural argument of which sci-fi franchise is better between “Star Wars” and “Star Trek” in which both actors have starred in.

The latest spot follows the same format of past TIBE campaigns. The TIBE ads date back to its early spots in 2017. The campaign has been featuring prominent stars both in Australia and abroad such as British singer Boy George, actress Naomi Watts, and professional rugby league footballer Beau Ryan. The most recent TIBE iteration has global superstar Kim Kardashian-West and renowned Australian character Sharon Strezlecki from the sitcom Kath & Kim gracing the ad, where they are shown having a sarcastic argument on the right pronunciation of the word “nice.”

Hamill and Stewart’s ad follows a series of two other 15-second spots where the two actors compete against each other for the better Uber Eats meal, while simultaneously trying to beat each other at Air Hockey and Connect Four.

Cade Heyde, founding partner of Special Group Australia said, “The ‘Tonight I’ll be eating’ brand platform has had immense success in this market as well as across Asia Pacific. Expanding the platform to the other side of the world is a real honor and an incredibly proud moment for our agency. We couldn’t be more thrilled to share this loved campaign with the US.”

Meanwhile, Head of Marketing at Uber Eats for US and Canada Georgie Jeffreys believes that the launch of the Australia-grown campaign to the US and Canada is a natural progression as TIBE has proven to be a highly effective advertising campaign for the brand.

“It has helped drive record levels of customer penetration and brand affinity in the five markets in which it’s now live, and we’re excited to continue to expand the franchise with this latest launch,” said Jeffreys. 

Joint CCO and partners at Special Group Tom Martin and Julian Schreiber share that for them, the extension of the campaign is no common feat.

“We’re very proud ‘Tonight I’ll be eating’ has become such a cultural phenomenon in Australia and is being taken to the US and Canada. Bringing together two iconic space legends who’s appeal crosses generations feels like the right way to introduce ‘Tonight I’ll be eating’ to the US. It is not often Australian creative work travels to the other side of the world, and we are extremely excited to watch this platform grow,” they said.

Uber Eats is an America-headquartered food delivery platform first launched in 2014. It is the extension of the ride-hailing app Uber.