Wunderman Thompson announces new hires across technology, content teams in APAC

Teddy Cambosa - March 27, 2023

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Singapore – Wunderman Thompson has announced three new key appointments across its technology and content teams across Asia-Pacific. They include Hasan Hasnie as chief technology officer, Geoff Smeaton as head of technology, and Nicholas Yeam as head of content.

Hasnie was recently the managing director at Accenture Song, and has spent 19 years with the company serving roles in digital and technology consulting. In his new role at Wunderman Thompson, he will work closely with clients as a strategic partner helping enable growth in their organisation, as well as focusing on deepening the agency’s current technology capability set.

“I am very happy to be joining Wunderman Thompson at this juncture of our growth journey. I hope to truly immerse myself in the exciting world of advertising, relying upon my experience of commerce and marketing technology delivery in a scaled and distributed fashion. We have amazing clients in diverse industries, and I hope to learn a lot from them as well as my talented and experienced colleagues at Wunderman Thompson,” he said.

Meanwhile, Smeaton still retains his role as chief technology officer for Australia as part of his expanded role. He has extensive experience providing technical and architectural leadership on highly complex projects with varying scales of size and complexity. 

“Being able to help our markets deliver world class technology solutions for clients across APAC is a fantastic challenge and opportunity for me to be taking on, alongside our fantastic team of leaders and practitioners all through the region,” he stated.

Lastly, Yeam previously led the production and operations as executive producer at Huge and spent time at Media.Monks and Hogarth Worldwide. In his new role, he will continue to drive growth for the agency’s studio by delivering content solutions and operations for clients – bridging the gap between inspiration and execution for brands.

He commented, “It’s an exciting time to be joining the team, as we’re observing a period of transformation in the content landscape. There’s an ever-growing demand for scale, efficiency, and quality, and I’m confident that Wunderman Thompson’s borderless approach to production excellence will allow us to continue to meet and exceed the needs of our clients.”

Wunderman Thompson recently announced the appointment of Emily Chang as CEO of West Coast region, as well as the appointment of a new chief growth officer and chief client officer for South Asia

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