Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Featured South Asia
No posts found

Wunderman Thompson India bags strategy and creative remit of Czech automobile brand ŠKODA

by MARKETECH APAC

-

February 3, 2023

Wunderman Thompson India bags strategy and creative remit of Czech automobile brand ŠKODA

India – Wunderman Thompson India has been awarded the strategy and creative mandate for ŠKODA, the Czech automobile manufacturer. The remit is inked to last for three years, where the business will be led and operated out of Wunderman Thompson’s Mumbai office.

The agency described the pitching process as “fiercely competitive.” Wunderman Thompson shared that leading to nabbing the account, the challenge had been to present their POV on SKODA’s after-sales services. Leveraging its data and tech capabilities, the agency worked extensively to understand the culture trend and engaged in consumer immersions to present solutions for the brand.

Wunderman Thompson India is no stranger to the creative and marketing demands of brands within the automobile space. The agency has had a long-standing association with Ford Motor Co, launching several of its successful brands in the country. It also continues to build on its decade-long relationship with HeroMotoCorp and has been a long-term custodian for brands such as Apollo Tyres and Exide Batteries.

Talking about the new partnership, Tarun Jha, head of marketing of ŠKODA Auto India, said, “ŠKODA is at a very critical milestone of its journey in India. As we gear up for the next phase of our growth with our India 2.0 strategy, we wanted a partner who will ride with us and add value to our business. With Wunderman Thompson’s experience in auto category and enthusiasm to build distinctive narratives, we are hopeful that journey will be successful.” 

Meanwhile, Anurag Tandon, SVP & Managing Partner of Wunderman Thompson, Mumbai, commented that on the back of new product launches and network expansion with a laser-sharp focus on customer satisfaction, the brand is on an accelerated growth path. 

“We couldn’t be more excited to partner the brand at this exciting juncture to provide business solutions and drive growth for [ŠKODA],” he said.

In January, Wunderman Thompson South Asia has named a new chief digital officer through the appointment of former dentsu president for West in India, Harsh Shah.

Related Tags Creative Strategy Automobile Wunderman Thompson India ŠKODA
Share this article

Related Articles

View All
wunderman thompson south asia
Marketing Featured South Asia
Harsh Shah appointed as new chief digital officer of Wunderman Thompson South Asia
January 20, 2023
By Jamaica Marciano
Untitled design (32)
Marketing Featured Global
Wunderman Thompson launches global scholarship inspired by industry’s first female copywriter
November 18, 2022
By MARKETECH APAC
New-senior-hires-Wunderman-Thompson-Mumbai
Marketing Featured South Asia
Wunderman Thompson India beefs up Mumbai leadership team with new senior hires
September 22, 2022
By Jean Cabico
Wunderman Thompson India launches Wunderman Thompson Health
Marketing Featured South Asia
Wunderman Thompson India launches Wunderman Thompson Health
June 28, 2022
By MARKETECH APAC
SKODA AUTO India taps PHD to boost FB campaigns
Marketing Featured South Asia
ŠKODA AUTO India taps PHD to boost Facebook campaigns
May 16, 2022
By Carlo Sarabia
SKODA AUTO India SLAVIA model
Marketing Featured South Asia
India’s ŠKODA AUTO taps into nostalgia for the ‘car in your heart’ with latest campaign
April 5, 2022
By Carlo Sarabia
No posts found

Featured Articles

View All
Meltwater onboards What's Next 2023: Marketing in Asia Pacific as Gold Sponsor, to speak about the importance of influencers and communities
Marketing Platforms Featured APAC
Meltwater onboards What's Next 2023: Marketing in Asia Pacific as Gold Sponsor, to speak about the importance of influencers and communities
February 3, 2023
By Teddy Cambosa
OMG’s, Cebu Pacific Air’s women marketing leaders to lead jury panel of MARKETECH APAC’s Empowered Women Awards for 2023
Main Feature Marketing APAC
OMG’s, Cebu Pacific Air’s women marketing leaders to lead jury panel of MARKETECH APAC’s Empowered Women Awards for 2023
January 3, 2023
By Teddy Cambosa
Featured-Images-5-1
Main Feature Marketing Partners APAC
MARKETECH APAC delves deep into metaverse marketing activations in recent webinar
December 15, 2022
By Maureen Basa
What’s NEXT 2023: Marketing in Asia Pacific hybrid conference launches, announces its first 11 confirmed speakers
Main Feature Marketing APAC
What’s NEXT 2023: Marketing in Asia Pacific hybrid conference launches, announces its first 11 confirmed speakers
December 13, 2022
By Teddy Cambosa
MARKETECH APAC’s Empowered Women returns with a conference and awards ceremony
Main Feature Platforms APAC
MARKETECH APAC’s Empowered Women returns with a conference and awards ceremony
October 12, 2022
By Joven Barcenas
MARKETECH APAC’s What’s NEXT returns with a 4-month long festival of insights sharing
Main Feature Marketing APAC
MARKETECH APAC’s What’s NEXT returns with a 4-month long festival of insights sharing
August 30, 2022
By Joven Barcenas
No posts found

Most Recent Articles

bacha coffee concept store HK launch
Bacha Coffee opens first flagship store in Hong Kong at Harbour City
May 9, 2025
Aliza Carmona
No posts found
L'Oréal Travel Retail debuts first SkinCeuticals A.G.E. Lab at Changi Airport T3
May 9, 2025
Fatima Baduria
KL Wellness City, PUMM team up for wellness-driven productivity talk for entrepreneurs, corporates
May 9, 2025
Teddy Cambosa
Dentsu India appoints John Thangaraj as chief strategy officer for creative & media
May 9, 2025
Aliza Carmona
Samsung highlights power of AI in latest global advertising campaign with BBH Singapore
May 9, 2025
Fatima Baduria
Crikey’s latest campaign with DDB Melbourne shows why they’re the real election winners–kind of
May 9, 2025
Teddy Cambosa
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
  • Indonesia
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin