Mumbai, India — Automobile brand ŠKODA AUTO in India has unveiled its newest integrated campaign to promote the launch of its latest sedan, ŠKODA SLAVIA. The campaign was done in collaboration with advertising company Publicis Groupe.
Entitled ‘It’s All That Really Matters’, the campaign is built on the central thought – the car that’s in your heart is the car that really matters. The TVC traces the journey of the protagonist who has been creating his dream car since he was a toddler until he discovers the SLAVIA. Created with an impeccable balance of contemporary stylish design, stunning interiors, great performance and innovative technology, the SLAVIA breathes new air into the sedan market. The campaign is a part of ŠKODA AUTO’s 2.0 ethos of ‘Made of what really matters.’
Tarun Jha, head of marketing of ŠKODA AUTO India, said that they wanted to revive the decrease in the sedan segment and bring back the love for sedans.
“ŠKODA SLAVIA, with its stunning design and class-leading features, is the perfect product that will create the desirability of owning the sedan. We tapped into a universal human insight that as a child the first car we imagine is a sedan and not any other body type. This love and fascination continue all our lives,” Jha said.
Simultaneously, Vikash Chemjong, national creative director of Publicis Worldwide India, spoke about the campaign, sharing, “With all that the SLAVIA had on offer – be it the space, the style, the power and the presence, it felt so right to say that it was the car that we always had in mind since we were kids. Without quite knowing it was the car we always wanted.”
The campaign will tap all essential channels for its nationwide launch, including a strong presence across national and regional television, print, outdoor, radio, digital and social media.
