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SME Featured APAC

Koren Wines appointed as Xero’s new MD for Asia

Singapore – Global small business platform Xero has appointed Koren Wines as its new managing director for Asia, where she will lead the team in delivering continued success in Asia, helping to grow the customer base, and advance Xero’s position as a leading cloud accounting software provider. 

She brings more than 20 years of experience leading marketing, sales and business transformations teams in global markets including Singapore, Hong Kong and Vietnam. 

Wines first joined Xero in 2017, where she established Xero’s global sales enablement function before moving on to create a global enterprise Project Management Office. She was most recently the global general manager of WorkflowMax (WFM), a Xero product. Through that previous role, Wines led the development of WFM’s customer-focused business and culture, aligning the team with a clear strategic vision, for its continued success and growth.

Speaking on her appointment, she said, “I am incredibly excited about the opportunity to lead our Asia business to grow our brand and industry leadership across the region, working closely with our customers and partners to strengthen the small business community and ecosystem. Asia is a vibrant, dynamic and exciting region and I am thrilled to be leading Xero’s growth journey here.”

Meanwhile, Joseph Lyons, managing director for Australia and Asia at Xero, commented, “We are excited to have Koren take the helm as Managing Director for Xero Asia. Koren has a proven track record in leading teams to deliver exceptional B2B customer experiences along with strong commercial performance and growth. During her tenure at WFM, she drove the development and implementation of key customer focused initiatives that have been crucial to positioning WFM for its next phase of growth.”

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Marketing Featured Southeast Asia

David Soo appointed as PHD Malaysia’s MD

Kuala Lumpur, Malaysia – PHD Malaysia has appointed David Soo as its newest managing director. Through the new role, Soo will be tasked to enhance the agency’s network partnership, drive integration across PHD capabilities and elevate business growth and its clients’ accounts.

He replaces Kiron Kesav, who moved to OMG Malaysia as the chief strategy officer earlier this year. Soo will be reporting to Eileen Ooi, CEO at OMG Malaysia, and will officially assume his new role on 4 July 2022.

An industry veteran, Soo is an all-rounder in the marketing and communication space having worked across creative, digital and media agencies. With more than 25 years of experience, David’s client portfolio spans a myriad of industries and brands, including Petronas, BMW Malaysia, Vinda, F&N, AIA, and AmBank.

He was previously the managing director of Invictus Blue Group. During his stint at the agency, he brought together multi-disciplinary people to develop breakthrough strategies and bespoke solutions that deliver tangible results and drive growth for clients’ businesses.

He was also with Saatchi & Saatchi Arachnid previously as managing director and general manager and Publicis One as chief integration officer.

Speaking on Soo’s appointment, Ooi said, “David is a dynamic business leader with a wealth of experience in the Malaysia market. His strength in creating innovative solutions by integrating talents from different disciplines will enhance PHD’s collaborative culture. David’s strategic business sense combined with his client-centric mindset makes him the perfect fit to lead the agency. I have full confidence that David is the right person to take PHD Malaysia to further new heights.”

Meanwhile, James Hawkins, CEO at PHD APAC, commented, “We couldn’t have asked for a more experienced and innovative thinker to lead PHD Malaysia. David’s multi-disciplinary experience, coupled with his business acumen and knowledge of local market dynamics, is instrumental in fostering a collaborative team as well as adding value to our clients’ business by providing effective business solutions that are insightful and impactful.”

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Marketing Featured ANZ

Lucy Formosa Morgan appointed as MD for MAGNA Australia

Sydney, Australia – IPG Mediabrands’ media intelligence and investment division MAGNA has appointed Lucy Formosa Morgan as its new managing director in Australia. The appointment took effect on 26 June, replacing previous managing director Nick Durrant.

Morgan brings more than 20 years’ international and local experience to Magna, previously holding senior management roles both agency and publisher-side, in Australia and the UK. 

Most recently, she was with NOVA Entertainment as commercial operations director. Prior to that, she was with PHD for more than decade where she joined as national managing director and chief investment officer, while also leading several of PHD’s specialist business units, driving growth year-on-year.

Speaking on her appointment, Morgan said, “MAGNA has clear opportunities to continue to evolve its investment product, taking full advantage of the ongoing dramatic shifts in consumer behaviour that we have seen over the past 2 years. I am delighted to join such a highly experienced and passionate team. Together we will continue to challenge how we execute our media with particular emphasis on digital, data and tech capabilities in the market so we can harness our creative thinking to accelerate returns for our clients.”

A passionate advocate for climate change and leading the charge for gender diversity across the Australian media industry, Morgan also mentors a number of senior women executives and is focused on increasing women in executive management roles.

Meanwhile, Mark Coad, CEO at Mediabrands Australia said he was delighted Lucy will be leading Magna’s Australian team as she is an inspiring leader with a track record of creating brilliant work that drives client success; and he was really looking forward to seeing her make an impact in the business.

“Lucy is a well experienced and highly capable executive. We have worked together in several roles over the years – so I know exactly what she will bring and the difference she will make. She is extremely highly regarded across the industry and by our media partners, and will bring all of that to bear as she takes on the leadership of Magna. She will also make a valued contribution to the overall Mediabrands business as she takes a place on our executive leadership team,” Coad said.

He added, “This role is not just about how we lead our Group’s negotiations and investment – but how we work with our media partners to execute the digital, data and tech capabilities in market…how we splice together our ability to build audiences with our media partners ability to deliver them and connect them to the brands we represent.”

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Marketing Featured Southeast Asia

Nisha Devina Roy appointed as M&C Saatchi KL’s new MD

Kuala Lumpur, Malaysia – Nisha Devina Roy, formerly the regional head of integrated strategy and content at GrowthOps, has been appointed as the new managing director of M&C Saatchi Kuala Lumpur. As MD, Nisha will be overseeing M&C Saatchi’s portfolio of clients ranging from Celcom, BOH Tea, Ford, Hong Leong Bank, MBSB, MDEC and Etika.

She brings into the agency 14 years of extensive experience ranging across a variety of industries from telco, banking, FMCG, and automotive.

Speaking on her new role, she said, “It’s a privilege to be given this opportunity to apply my experiences in creative marketing and technology. Armed with my toolkit – I’m confident we’ll power innovation through creativity – but more importantly, to evolve and position M&C Saatchi as a place that creates meaningful change for our clients.”

Meanwhile, Lara Hussein, CEO of M&C Saatchi, commented, “I’m really excited to welcome Nisha to join our management team. She possesses a solid holistic skillset ranging from strategy, digital marketing, account management, and together with her business acumen, she will complement and strengthen our current team even more. Not to mention her infectious energy and passion will be welcomed by everyone here.”

The new appointment follows the recent appointment of Yew Pong Hor as executive creative director. The addition of these senior leaders continues M&C Saatchi’s momentum.

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Marketing Featured Southeast Asia

Russell Reed named managing director of UPS Philippines

Manila, Philippines — The global package delivery company UPS has appointed Russell Reed as managing director of UPS Philippines.

Reed holds an extensive understanding and knowledge of the company having spent 29-year in UPS. He brings a wealth of global and cross-functional experience to the role which will see him spearhead the company’s efforts to boost cross-border growth opportunities for small and medium-sized businesses (SMBs) in the Philippines.

Reed, who will also continue his current role as managing director of UPS Thailand, began his journey with UPS in the United States in 1993 and has since gone on to accumulate almost three decades of global experience spanning strategic planning, supply chain management, new product development and launches, international marketing, sales enablement, strategic partnerships, and operations management in both developed and emerging markets.

He is distinguished at UPS for creating and managing high-performance teams across diverse cultures and countries and is passionate about mentoring and cultivating the company’s future leaders. Initiatives driven by his teams are focused on devising go-to-market strategies that meet the ever-evolving needs of UPS’s customers in a rapidly changing Asia.

On his appointment, Reeds shared, “I am very excited to lead the UPS team in the Philippines, a country which has played a key role in our Asia Pacific strategy for over 30 years, and which will continue to do so as we all look towards life beyond the pandemic.”

Reeds added, “For SMBs in particular, we know it has been a difficult couple of years, but by combining existing and upcoming international trade opportunities with UPS’s unrivalled logistics expertise, network, knowledge and customs brokerage experience, we’re here to give businesses in the Philippines all the support they need to achieve their global growth ambitions.”

Meanwhile, Michelle Ho, regional president of UPS APAC, said, “Reed is an experienced leader with a solid track record of elevating UPS’s business and operations across the region, and I am confident that the depth and breadth of his expertise will continue to drive sustainable growth opportunities and deliver a world-class logistics experience for our customers in the Philippines and across the region.”

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Marketing Featured APAC

Brand experience agency Jack Morton names Phil Boyle as new MD for Asia

Singapore – Global brand experience agency Jack Morton has appointed Phil Boyle, former vice president of marketing partnerships for Asia at Live Nation, to be its new SVP, managing director for Asia.

In his new role, Boyle will be moving to Singapore and championing innovative brand experience work for clients, including Unilever, Meta, Riot Games, and HSBC, amongst others. He will also continue to promote collaboration across IPG agencies in the market.

Aside from his recent stint at Live Nation, Boyle has also previously held a leadership role at Jack Morton in Shanghai as SVP, client services for Asia, working across multiple industries from automotive to entertainment.

Commenting on his appointment, Boyle said, “Extraordinary work that makes people think, feel, and act excites me. I’m incredibly passionate about it, so I’m looking forward to getting back into the experience game. Returning to Jack Morton feels like I’m coming home. The team and agency culture is exceptional, and I’m thrilled to once again be a part of their epic journey to reimagine what a brand experience can be.”

Meanwhile, Julian Pullan, Jack Morton’s vice chairman and president for international, shared that the marketplace in Asia has faced unprecedented challenges over the last couple of years, so helping brands navigate the landscape and find the best channels to reach their audiences is critical right now. 

“Phil is the right leader to help guide our clients and teams. He understands the nuances of all the local markets – from China to Southeast Asia – and has the breadth of expertise and the strategic vision to drive growth. Not to mention that he’s a team player who embodies our core values of passion, agility, and respect at every turn,” said Pullan.

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Marketing Featured South Asia

Ex-Scoot Campbell Wilson appointed as CEO, MD of Air India

Mumbai, India – Campbell Wilson, formerly the chief executive officer of Singapore Airlines’ low-cost subsidiary Scoot, has been appointed by Indian conglomerate Tata Group to be Air India’s new chief executive officer and managing director. The Air India board approved the appointment of Wilson subject to requisite regulatory approvals.

He brings into Air India 26 years of aviation industry expertise across both full service and low-cost airlines. 

Wilson was the founding CEO of Scoot, which he led until 2016. He then served as the senior vice president of sales and marketing of SIA, where he oversaw pricing, distribution, e-commerce, merchandising, brand and marketing, global sales, and the airline’s overseas offices, before returning for a second stint as the CEO of Scoot in April 2020.

Speaking about his appointment, he said, “It is an honour to be selected to lead the iconic Air India and be a part of the highly respected Tata group. Air India is at the cusp of an exciting journey to become one of the best airlines in the world, offering world-class products and services with a distinct customer experience that reflects Indian warmth and hospitality. I am excited to join Air India and Tata colleagues in the mission of realising that ambition.”

Meanwhile, N Chandrasekaran, chairman at Air India, commented, “I am delighted to welcome Campbell to Air India. He is an industry veteran having worked in key global markets cutting across multiple functions. Further, Air India would benefit from his added experience of having built an airline brand in Asia. I look forward to working with him in building a world-class airline.”

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Marketing Featured ANZ

Unilever elevates Cameron Heath as new MD for New Zealand

New Zealand – Consumer brands giant Unilever has elevated Cameron Heath, former general manager at Unilever Baltics, to be its new managing director for New Zealand.

Heath joins the New Zealand team after seven years with Unilever. Aside from his previous role as the general manager in Unilever Baltics, Heath has spent four years as the company’s marketing director of food & beverages in Prague, during which time he built a passion for brands with a purpose such as Hellmans and Lipton. Prior to joining Unilever, he has also spent seven years with Procter and Gamble (P&G), spanning a number of customer development and category strategy roles, including time working in the New Zealand market.

In his new role, Heath will bring his extensive marketing and category management experience, as well as his passion for delivering superior product experiences that generate value for people and business.

Heath, who is originally from Sydney, started the role remotely from Australia in November 2021, and has joined his team on the ground in New Zealand last 20 April 2022.

Commenting on his appointment, Heath said that he is thrilled to take the reins of the New Zealand business, which has consistently delivered strong results under the leadership of Nick Bangs. 

He further shared that beyond their environmental footprint, he is also deeply passionate about the role businesses can play in creating a fair, diverse, and equitable world, and he is looking forward to better understanding the melting pot of cultures that makes up New Zealand and finding opportunities for them to scale change.

“I understand first-hand the pressure retailers and consumers are facing as we deal with supply chain disruption and increased cost of production across the board. I am committed to building constructive relationships with our retail partners and consumers to ensure the grocery sector is fair for all,” he said.

This elevation comes after Heath’s predecessor Nick Bangs moved to Sydney to take on the role of general manager of home, beauty and personal care at Unilever ANZ.

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Marketing Featured Southeast Asia

APRW launches new business unit, appoints Sharon Koh as its MD

Singapore – Integrated communications agency APRW has announced the launch of its new business unit Digital Studio by APRW in a bid to meet the clients’ burgeoning needs in all things digital and for the web. As part of the new business launch, Sharon Koh has been appointed as managing director for Digital Studio by APRW.

The new business is an end-to-end digital solutions outfit, which will have deep capabilities in various technical areas to enhance its value-add to all digital stakeholders’ communication needs. In addition, the new business will drive its suite of digital services alongside APRW’S thriving PR practice. The plan to elevate the digital business is not a surprise, as technology and digital communications is the nervous system that links corporate strategy, finance, innovation, operations, and talent in today’s organisations.

“Digital Studio by APRW will comprise of professional specialists leading several functions – including performance and influencer marketing, video production, design and creatives, content marketing, account servicing, strategy and business development,” Koh said.

The new business unit is also a strategic move to attract and retain talents. It provides present and incoming team members with many career and growth opportunities – including different career pathways for the various functions, either a specialist or generalist track; and the possibility of job rotation. 

“Digital Studio by APRW will groom aspiring young talents under the guidance of senior colleagues who will provide mentorship and training to build upon their expertise, and nurture them to become experts in their respective practice. They will also be encouraged to deepen their expertise through continuous learning programmes,” the agency said in a press statement.

Koh further explained that the vision for Digital Studio by APRW was birthed when she first joined APRW to start its digital practice, with a strong focus on social media and Content Marketing. She noted as well that it has been an exciting, rewarding yet challenging journey over the past eight years and APRW’s existing digital practice has grown from strength to strength. 

“We are grateful to have gained trust and confidence from clients across multiple industries, establishing a solid foundation to pave the way for Digital Studio by APRW. With the various specialty functions in place, dual goals are achieved – value-add to our clients with expanded integrated digital solutions, and expand the knowledge base and capabilities of our team members,” she concluded.

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Marketing Featured APAC

Hybrid Theory appoints Sean Badlishah as MD for APAC

London, United Kingdom – Hybrid Theory, a data-driven digital services partner for brands and agencies, has announced the appointment of Sean Badlishah as its new managing director for Asia-Pacific.

Badlishah brings an illustrious career spanning two decades in the media and advertising industries. After launching his career at Leo Burnett Worldwide in London, he returned to Singapore to hold multidisciplinary roles at some of the most prestigious agencies in the world, including Ogilvy & Mather, M&C Saatchi, 3M, and Y&R. 

Prior to Hybrid Theory, Badlishah also headed up three other successful agencies, the most recent of which was Zoo Group, a boutique strategic creative agency.

Speaking about his appointment, he said, “I have ambitious plans for Hybrid Theory in Asia Pacific and look forward to the challenge of growing and fast expanding its footprint. I spent many years in the Creative industry and believe that the learnings I gleaned in that space, coupled with Hybrid Theory’s audience discovery and data insights capabilities make for a powerful and unique combination in APAC, one that the region is craving for, and I look forward to exploring further with both our agency and brand clients.”

Meanwhile, Patrick Johnson, CEO at Hybrid Theory, commented, “I have ambitious plans for Hybrid Theory in Asia-Pacific and look forward to the challenge of growing and fast expanding its footprint. I spent many years in the creative industry and believe that the learnings I gleaned in that space, coupled with Hybrid Theory’s audience discovery and data insights capabilities make for a powerful and unique combination in APAC, one that the region is craving for, and I look forward to exploring further with both our agency and brand clients.”

Hybrid Theory has also announced the promotion of Inês Martins to the role of global head of product.

On Martins’ promotion, Johnson commented, “In her new role, Hybrid Theory and its clients will benefit from Ines’ instinctive understanding of business dynamics and prescient ability to predict changes in the industry, skills that are imperative to furthering our company’s product and technology vision at pace and offer innovation in a rapidly evolving industry landscape.”