Singapore – Interactive visual marketing platform Wootag has teamed up with Lemma, an omnichannel SSP for emerging formats, to offer brands the unique opportunity to leverage the growing audience engagement within digital-out-of-home (DOOH) and connected TV (CTV) media and elevate their visual interactive marketing campaigns. 

Wootag’s partnership with Lemma is set to transform creative enhancement and media effectiveness for marketers. 

Through this partnership, marketers will now have seamless access to Wootag’s interactive visual marketing capabilities within Lemma’s robust media ecosystem. By integrating Wootag’s technology, marketers can create captivating and immersive experiences that drive deeper audience engagement. 

Furthermore, the collaboration unlocks the potential for personalised and impactful campaigns at scale, combining Lemma’s unprecedented reach and targeting capabilities with Wootag’s interactive features. 

As audiences spend more time on CTV and engage with outdoor environments, brands recognise the importance of targeting intent viewing and other funnel metrics. Wootag and Lemma enable marketers to enhance the viewing experience by delivering contextual and personalised content that yields a significant 2-3X performance increase over standard videos on CTV and DOOH platforms.

Through this collaboration, Lemma clients and agency partners can effectively incorporate Wootag’s interactive visual marketing capabilities as part of their media offerings. This bundled solution is available globally, providing agency partners with a convenient way to combine cutting-edge technology with media to drive campaign effectiveness at scale. 

By leveraging Wootag’s interactive features within Lemma’s omnichannel ecosystem, marketers can create highly engaging and personalised experiences for their audience across multiple channels. 

This strategic partnership also empowers marketers with valuable insights and analytics, enabling data-driven decision-making. Marketers can gain a deeper understanding of audience behaviour, preferences, and engagement patterns, allowing them to refine their strategies and optimise performance in real time. By leveraging cutting-edge technology and data-driven insights, marketers can make informed optimisations and drive better campaign results. 

Raj Sunder, CEO and founder of Wootag, said, “At Wootag, we offer marketers a comprehensive solution that integrates interactive visual marketing with a powerful media ecosystem. With our partnership with Lemma, marketers can deliver highly interactive and contextualised experiences that captivate audiences and achieve exceptional results in their advertising efforts. We are thrilled to embark on this journey with Lemma and empower brands to fuel remarkable business growth.” 

Meanwhile, Gulab Patil, founder and CEO of Lemma, shared, “At Lemma, we are committed to staying at the forefront of innovation, ensuring that our brands remain ahead in the competitive landscape. Partnering with Wootag reflects our ongoing pursuit of excellence in serving our brands and clients by unleashing the power of interactive visual marketing and data-driven insights and sets a new standard in the digital advertising landscape.”

Singapore – Singapore-based consumer engagement company Wootag has officially introduced ‘Intent’, its new behavioural AI platform which aims to influence consumer behaviour in the cookie-less era, redefining consumer engagement and providing marketers with a platform for precise personalization and targeted strategies.

Crafted with a user-centric approach, Intent promises improved consumer engagement by influencing consumer behaviour through its streamlined behavioural data streams-gathering platform.

Designed interactions prompt meaningful responses from the audience, allowing the platform to efficiently stream and build data models into a robust behavioural dataset enriched with unique identifiers, location, and many more parameters. This stream of behavioural data is seamlessly transmitted to the intent dashboard, enabling real-time analysis and continuous optimization.

Embracing a data-driven advertising (DAD) strategy, the platform empowers advertisers to create highly engaging content that resonates with their audience by leveraging advanced generative algorithms and combining creativity and precision to set a new standard for AI-driven engagement.

Furthermore, Intent takes centre stage by giving businesses an efficient means to navigate the evolving digital landscape with unprecedented efficiency, offering a transformative approach to audience engagement.

In a strategic collaboration, Wootag’s Intent platform partnered with L’Oreal Professional and Wavemaker on its Scalp Advance campaign in India, where L’Oreal Professional focused on personalised solutions for diverse scalp and hair concerns across India’s varied geographical and cultural landscape.

The campaign navigated through the complexities of consumer behaviours, employing strategic audience segmentation and ad sizing. Using the advanced generative algorithms of Intent, the campaign achieved success with a 3 times uplift in engagement, increased brand awareness, and a 76% surge in audience attention.

Singapore – Wootag, a Singapore-based interactive visual marketing platform, takes a new step in expanding its global presence by launching its operations in India. Simultaneously, the company appointed Aditya Singh Chauhan as its first country manager.

With this expansion, Wootag still aims to further develop its growth strategy for India despite being one of its fastest-growing regions in the Asia-Pacific market. The company sets its eyes on strengthening regional partnerships for its visual marketing growth. 

As the inaugural country manager for India, Chauhan will lead the company’s go-to-market functions, and be responsible for driving client satisfaction and the adoption of the ‘Wootag for Ads’ in India. In his last stint, Chauhan worked as associate director of brand partnership & monetization for Myntra and led business development for Affle.

Recently, Wootag has introduced Wootag for Ads across Asian markets which aims to provide marketers with expanding offerings in interactive and intent-based audience engagement across various forms of advertising. 

Raj Sunder, CEO & founder of Wootag, said, “Not only does India boast the second-fastest growing economy in the G20, its marketing industry has evolved rapidly to keep up with [the] emergence of the video consumption and ecommerce ecosystem and ever-changing demands of consumers. This makes India such an important market for us in the region, contributing significantly to our business across Asia Pacific.”

Meanwhile, Chauhan commented, “I am thrilled to be joining Wootag and I would like to thank the company for trusting me to lead the team into the next chapter. I am excited to contribute to the company’s growth journey and empower our clients to succeed in a distributed and rapidly changing world.”

Wootag is currently operating in 13 countries including Singapore, Indonesia, Vietnam, Hong Kong SAR, Taiwan, Thailand, Philippines, Malaysia and now India

Singapore – Wootag, Singapore-based visual marketing SaaS company that offers visual interactive and insights to marketers, has recently launched ‘Wootag For Ads’. Simultaneously, Jeffrey Kwan has been appointed by the platform as its new managing director.

Wootag for Ads is an integrated solution that enables marketers to explore audience behavioural insights and target them with interactive video and display using Wootag Signal and OTT+ to deliver in-stream and CTV ads. This marketing solution is said to provide marketers with expanding offerings in interactive and intent-based audience engagement across various forms of advertising.

Meanwhile, Kwan’s appointment is seen to help the company expand its business in the Asia Pacific region. Kwan brings with him an outstanding track record in the field of adtech and marketing. He previously served as MD of Teads and business director of Greater China at Reuters. Prior to joining Reuters, he led the Financial Times’ Greater China & South East Asia sales team.

CEO & Founder of Wootag, Raj Sunder said, “The digital industry is growing exponentially. Leveraging the combined strengths of our expanded solutions and Jeffrey’s appointment, we are further capturing the opportunity and significantly boost Wootag’s growth across the region. With Jeffrey’s extensive experience in this industry across publishers and media agencies, we aspire to enhance our push to empower our clients on driving business outcomes with next-gen visual interactive and set new standards for integrated visual marketing solutions.”

Currently, Wootag has operations in 13 countries. 

Taipei, Taiwan – Local based video marketing technology company OneAd has partnered up with global visual marketing SaaS company Wootag to scale visual marketing in Taiwan by integrating Wootag’s visual interactivity solution into OneAd’s in-stream advertising platform SuperView.

Through the partnership, advertisers will be able to drive more interactive and in-visual engagement from understanding audience’s preference, developing actionable insights to increase the conversion rate through in-stream advertising.

By using Wootag’s technology, in-video interactions can be generated at various points of the video without leaving the video ad, including purchases, sign-ups, participation in polls, receive promotions, view product catalogues, make bookings, view store locations, among others.

Li Suzhen, CEO at OneAD, said, “Consumers’ reading habits have changed from articles to short posts, then to visuals and videos, and now short-form videos within 15 seconds are popular; this trend shows that brands need to have more sophisticated interactive participation capabilities. Only in this way can we bridge the gap between discovery and purchase to deliver a seamless and personalised experience that exceeds customer expectations.”

Suzhen added, “OneAD’s partnership with Wootag is an important step to unlock further potential of In-stream advertising, providing advertisers with a more complete high-engagement advertising solution.”

Meanwhile, Raj Sunder, CEO at Wootag, commented, “Wootag is committed to empower brands in utilising the power of human curiosity to integrate interactive elements, insight and understanding of audience behaviour into its videos. Working with a forward-thinking company like OneAd, brands can leverage our solution through OneAD’s platform to engage with customers, collecting valuable audience behaviour data from multiple perspectives to generate unique insights for the brand. We’re looking forward to boosting our growth in Taiwan with OneAd on in-stream advertising.”

Hong Kong – Visual marketing SaaS company Wootag has announced the launch of its Hong Kong operation, aimed at supporting its growing client base in North Asia as well as expanding its global expansion blueprint.

Wootag’s expansion follows their latest US$1.7m funding round from Wavemaker, Cornerstone Venture Partners Fund (CSVP) and SEED Capital.

The company has served clients in Hong Kong since 2019, and recently launched its operations in North Asia to serve its growing list of clients in the region. The company will support the next phase of its growth through expanding its local marketing, sales, operations staff to support clients locally. 

Raj Sunder, CEO and founder at Wootag, said, “Since more and more consumers spend a quarter or more of their time on watching videos, the launch of the Hong Kong office will better position Wootag with a solid on-the-ground presence in the face of increasing demand for visual marketing solutions, and further accelerate our momentum in North Asia.”

He added, “As we are entering the era of always-on shopping, it’s now more important than ever that marketers need to engage with their target audience and better leverage the data-driven insights to adapt to the changing. We will fulfill the growing demand and empower marketers to engage meaningfully with the audience to drive better business outcomes.”

Singapore – Wootag, a visual marketing SaaS company, will be using its latest series A funding worth around US$1.7m to enhance its AI capabilities of the in-video interactivity of its technology. Said funding was led by Cornerstone Venture Partners Fund (CSVP), with further backing from existing investors Wavemaker and SEEDS Capital.

In addition, the funding will also fuel Wootag’s expansion plan to scale in Asia-Pacific markets and empower the recent launch of their ‘Creative Automation’ product, where brands can showcase the product collections within videos.

Raj Sunder, CEO and founder at Wootag, said that the new investment will support them in providing marketers a platform to drive in-visual interactions, conversions and insights. He added that participation from new and existing investors shows confidence that Wootag is one of the top visual interactive players in Asia-Pacific.

“The visual marketing sector is growing exponentially year-on-year, and it is continually evolving with new developments occurring all the time. Digital marketers are exploring ways to adapt around this latest market development. To date, more than 1 billion viewers across the globe have watched and interacted with videos that have been Wootagged,” Sunder said.

The company launched Wootag Signal in 2021, empowering marketers to utilize real-time conditions, including weather conditions and football matches, as a trigger to engage with audiences and deliver marketing messages. In-video interactions can be generated at various points of the video without leaving the video ad, including purchases, sign-ups, participation in polls, receive promotions, view product catalogs, make bookings, view store locations, to name a few.

Singapore – Wootag, a visual interactives and insights platform, has announced the launch of Sports Signals, the newest feature catered for marketers to enable video interactives through sports event content, such as football matches.

This enables clients to be more engaging for the audience by tapping into a new audience segment and using the real-time live events as a trigger to showcase customized marketing messaging and advertisement to enhance the branding experiences on video and display.

Furthermore, marketers can choose a sports event as a new trigger for the video ad. For instance, brands that are sponsoring teams can engage with their audience during the live gameplay and even structure offerings based on outcomes.

In addition, messages and offerings can further be customized based on both positive and negative outcomes and a host of other signals. Brands can further build based on individuals/players who are their brand influencers and structure experience and message based on their individual/ team performances.

Lastly, brands can amplify their message during breaks encouraging for a quick snack break.

The launch of ‘Sports Signals’ follows after Wootag recently launched the parent platform Wootag Signals last April, in which it provided marketers with the ability from customizing viewers’ experience by weather to customizing videos or interactive content based on weather conditions. They can simply select the location, trigger type from weather factors to temperature, and then assign the interactivity.

“In the video marketing industry, that has long been plagued by lack of a way to drive conversions. Sports Signal helps drive the engagement with 230%-370% uplift by allowing meaningful targeted reach at real-time live events. It is fundamentally important for marketers to engage their target audience on the digital journey and convert the viewers into customers,” said Raj Sunder, the founder and chief executive officer of Wootag.

For instance, marketers from the food and beverage industry can leverage Wootag’s Sports Signals to showcase a discount for their drink to celebrate if your home team scored a goal. If there’s a financial brand sponsoring a match and their team wins, Sports Signal enables marketers to showcase a preferential discount for team jerseys on the video. 

“Wootag will continually enhance Wootag Signal to provide marketers more features to increase business efficiency and maximize the marketing effort,” Sundar concluded.

Wootag’s market is present in Singapore, Hong Kong, Taiwan, the Philippines, Indonesia, Malaysia, Thailand, and Vietnam.

Singapore – Wootag, a visual interactive and insights platform, has launched today Wootag Signals, a real-time event-driven video interactive solution to tap into the patterns of demand and consumer behaviors, to drive impactful brand experiences on videos.

Leveraging on real-time data and technology, Wootag Signals enables marketers to deliver product placements, promotions, and creatives focused on real-time conditions, including weather conditions and football matches. Through this, Wootag Signals aims to eliminate marketers’ time and budget constraints to customize its engagement with target audiences and impact purchase behavior.

The solution provides marketers with the ability from customizing viewers’ experience by weather to customizing videos or interactive based on weather conditions. They can simply select the location, trigger type from weather factors to temperature, and then assign the interactivity. Marketers can now run multiple patterns in one single campaign and make changes continuously to optimize the marketing efforts.

Furthermore, marketers can also reach target audiences with a trigger focus on sports events. By selecting the League or Cup, they can set up a customized viewers sports experience. In response to the growing marketing demand ahead of the Olympics Games Tokyo 2021, the function will subsequently be expanded to Cricket, NBA matches, and worldwide sports events. 

Raj Sunder, the founder and chief executive officer of Wootag, said that marketers have been struggling with creating impactful actions for any video and display marketing campaigns. He believes that Wootag Signals can provide an easier way to address the power of visual interactive engagements and help them to navigate through the increasing complexity of video interactive journeys. 

Sunder further said that Wootag is committed to strengthening the platform in supporting brands and marketers to effectively engage with the right audience through efficient visual interactive solutions.

“With no doubt that weather plays a key role in impacting the specific target audience’s purchase behavior. From Wootag’s engagement with several clients in the region, we see a significant improvement of conversion rate rise with nearly 3 times uplift and 130% of a boost in lead generation after implementing Wootag Signals. In the future, we look forward to expanding the event-driven patterns further to other conditions which could play a key role in audience emotions,” added Sunder.