Singapore – Wootag, a visual marketing SaaS company, will be using its latest series A funding worth around US$1.7m to enhance its AI capabilities of the in-video interactivity of its technology. Said funding was led by Cornerstone Venture Partners Fund (CSVP), with further backing from existing investors Wavemaker and SEEDS Capital.
In addition, the funding will also fuel Wootag’s expansion plan to scale in Asia-Pacific markets and empower the recent launch of their ‘Creative Automation’ product, where brands can showcase the product collections within videos.
Raj Sunder, CEO and founder at Wootag, said that the new investment will support them in providing marketers a platform to drive in-visual interactions, conversions and insights. He added that participation from new and existing investors shows confidence that Wootag is one of the top visual interactive players in Asia-Pacific.
“The visual marketing sector is growing exponentially year-on-year, and it is continually evolving with new developments occurring all the time. Digital marketers are exploring ways to adapt around this latest market development. To date, more than 1 billion viewers across the globe have watched and interacted with videos that have been Wootagged,” Sunder said.
The company launched Wootag Signal in 2021, empowering marketers to utilize real-time conditions, including weather conditions and football matches, as a trigger to engage with audiences and deliver marketing messages. In-video interactions can be generated at various points of the video without leaving the video ad, including purchases, sign-ups, participation in polls, receive promotions, view product catalogs, make bookings, view store locations, to name a few.