Marketing Featured Global

Sheldrick Wildlife Trust, whiteGREY Positive partner to launch new data tool that protects African elephants

Sydney, Australia – The Sheldrick Wildlife Trust (SWT), a Kenya-based orphan elephant rescue and wildlife rehabilitation programme operator, has partnered with whiteGREY‘s sustainability business practice, whiteGREY Positive, to launch a new data intelligence tool called ‘Mammoth’ in the fight to protect African elephants. 

‘Mammoth’ is designed to shield the African elephant from extinction. Built as a Progressive Web App (PWA) using WP Engine, the new tool enables SWT field forces to collect and submit data in real-time so that SWT can mobilise resources in the right way and give elephants a chance to survive.

Moreover, ‘Mammoth’ tackles the challenges of remote and harsh environments through a range of innovative design features. These include a user experience designed for the specialist patrols on the ground and in the air; an offline mode harnessing the local storage protocol so rangers can still store data without signal; and map views to visualise the locations of incidents over time.

Rob Brandford, executive director of the Sheldrick Wildlife Trust, noted that whiteGREY has worked with SWT for more than five years to further its mission to protect and preserve wildlife and biodiversity-rich habitats. 

“For the first time in 45 years, Mammoth will provide our ground and aerial teams will a real-time snapshot of events that threaten species or pose a risk to both people and elephants, such as human-wildlife conflict. This presents new opportunities for SWT to enhance its strategic approach and proactively deploy resources to tackle wildlife crime and secure endangered species populations,” he said.

Meanwhile, Lee Simpson, CEO of whiteGREY, said, “The Sheldrick Wildife Trust does fantastic work protecting wildlife and safeguarding the future of the elephant population. They have a rich history but constantly look to the future and we enjoy partnering with them to do that, this time with Mammoth.”

Brandford concluded, “Currently in beta-testing, it’s clear Mammoth will transform our field operations. We will receive exponentially more data than we’ve ever had before, enabling us to plan tomorrow’s patrols using today’s data. We’ll be able to spot trends more quickly and enhance our impact at a field level. We hope this digital transformation will ultimately help us to move from protection to prevention.”

Just recently, we have tapped whiteGREY’s CSO Simon Wassef in our latest The Inner State. He talked about how creative communications can contribute to promoting sustainable benefits to businesses, consumers, and society.

Marketing Featured ANZ

whiteGREY launches dedicated sustainability practice ‘whiteGREY Positive’

Sydney, Australia – Creative technology agency whiteGREY has launched a new sustainability business practice. Called ‘whiteGREY Positive’, the new business practice aims to help brands and NGOs achieve their sustainability goals and reduce environmental impact. 

Through a range of solutions including brand strategy, creativity, behaviour change and technology, whiteGREY Positive (wG+) will be able to help organisations respond to Australian consumer and corporate demand for sustainable progress. It is already working with clients such as Volvo, HSBC, and Scentre Group to continue drive responsible business agendas. 

Lee Simpson, CEO of whiteGREY, shared that responsible business in general, and sustainability more specifically, are central to the strategy of progressive businesses. 

“What started as a passion in the agency 4 years ago has grown to a body of work in the space for the likes of WWF, Greenpeace, Volvo, Powershop, Sheldrick Wildlife Trust and more. Formalising the experience and capabilities into a Practice is an exciting next step,” said Simpson.

Meanwhile, Simon Wassef, whiteGREY’s national chief strategy officer, who will also be leading wG+, noted that they have put all their knowledge and experience working in this space into wG+ so that any business, at any stage of its responsibility journey, can walk through the door and start a conversation.

“We’ve recently worked with WWF Australia to support its ‘Regenerate Australia’ program, set to be the largest and most innovative wildlife and regeneration program in Australian history. It’s the perfect time to launch wG+ and continue similar purpose-driven work,” said Wassef.

whiteGREY’s previous sustainable campaigns include Volvo’s ‘Living Seawall’, the Sheldrick Wildlife Trust’s ‘Hello in Elephant’, and Powershop’s ‘Power you can be Proud of’ including ‘Pond Party’ and ‘Free Power Mode’, as well as WWF Australia’s ‘Australian Nature needs your Australian Nature’.