Tag: Sustainability
![[Initiative] Siam Piwat x NEXTOPIA](https://marketech-apac.com/wp-content/uploads/2026/05/Initiative-Siam-Piwat-x-NEXTOPIA.jpg)
Bangkok, Thailand – In Bangkok’s increasingly crowded battle for tourist wallets and consumer attention, Siam Piwat Group is making a larger wager: that the future of retail will depend as much on climate credentials as luxury brands and foot traffic. The Thai retail giant has unveiled NEXTOPIA at Siam...
![[Campaign] AIA Earth Day](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-AIA-Earth-Day.jpg)
Singapore – AIA Singapore is betting that the cleanest answers to sustainability may not come from boardrooms or policy papers, but from children. The insurer has launched a four-part short film series that reframes environmental responsibility through the eyes of children aged six to twelve. The aim...
Singapore – Frasers Property is turning shopping malls into classrooms for green living with a six-week campaign aimed at families and younger consumers in Singapore. The developer’s Singapore retail arm has launched “Green-Coded–Live the Sustainable Life”, running from 16 March to 3 May across ten malls. ...
Singapore – Digital travel platform Agoda and the World Wide Fund for Nature (WWF) have launched the fifth edition of Eco Deals, marking five years of partnership and conservation efforts that support wildlife protection and the preservation of critical habitats across Asia. The 2026 programme continues...
Canon Singapore opens cartridge donation drives with National Library Board.
In an exclusive interview with Sebastien Lepez, founder and CEO of JOLT Digital, he shares the agency’s journey towards sustainability.
When discussing sustainability in the marketing context, many brands mistakenly confine it to corporate responsibility initiatives, ESG reporting, and short-term campaigns. Traditionally, marketing has been a powerful tool for driving commercial growth by influencing consumer behaviour.
SM Supermalls is advocating for a waste-free future through its nationwide ‘Trash to Cash’ (TTC) initiative, where people can exchange recyclables for cash.
The companies will focus on applying artificial intelligence (AI) and augmented reality (AR) to sustainability challenges, making solutions more accurate, efficient, and actionable.
For the launch of the initiative, ACCIONA has broken down a decommissioned blade from its Waubra Wind Farm in Victoria into a versatile particulate that can serve as a raw material for sustainable product manufacturing.
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