An event platform built for your creative efforts to succeed.

Electrolux launches a ‘Sustainability Squad’ to advocate for more sustainable living

Electrolux launches a ‘Sustainability Squad’ to advocate for more sustainable living
Electrolux’s Sustainability Squad 2022
  • Trying to make sense of overflowing marketing data and information? Join marketing leaders from BigPay, Entropia, MSL Malaysia, Popeyes, and uncover the best approaches this July 27 at Consumer Insights Power-Up 2022. Register now for FREE!

Singapore – Global appliance brand Electrolux is jumping into the powers of influencer marketing by launching a dedicated group of ambassadors that would aim to strengthen the advocacy on sustainable practices amongst communities in APAC and MEA. 

To be aptly called the ‘Sustainability Squad’, the brand has roped in 10 influencers from the region, with the initiative officially kicking off in April with a virtual sustainability event.

The Squad members, each of whom brings a unique perspective on what sustainability means to them, have been carefully selected by Electrolux from countries all over the region including Australia, Indonesia, Japan, Malaysia, Philippines, Taiwan, Thailand, Singapore, South Korea, and Vietnam.

“With the formation of the Electrolux Sustainability Squad, we partnered with influential personalities across the region who are just as passionate about sustainability as we are. Together, we want to inspire our consumers and our communities to make more sustainable choices and shape living for the better,” said Joe Oram, director of brand & product marketing of Electrolux for APAC & MEA.

The Sustainability Squad initiative is set to run for nine months starting from April. During this time, Squad members will be completing challenges and activities divided into three main themes: 1) Eating and kitchen habits, 2) Laundry and dish care, and 3) Healthier homes.

Each theme will have activities and challenges for the influencers to participate in, varying from sustainable eating to cleaning habits. Their progress can be followed on Instagram using #ElectroluxSustainabilitySquad. Three industry mentors will also be joining the squad who will help guide them on their sustainable lifestyle goals.

The brand said that the entire initiative is built on the idea of making better choices for the environment, and how these better choices can become second nature with good habits and having the right appliances in one’s household.

“The end goal is to inspire collective action from the whole community, coming together and contributing to a better future,” said Electrolux. 

  • Box_2022 Global Customer Engagement Review

    The voice of 1,500+ global marketing decision-makers is collected to bring you the top trends in customer engagement for this year. Learn more about the state of customer engagement in APAC. Download the 2022 Global Customer Engagement Review.

  • The Brand Love 2022 report is here. In this report, Talkwalker and Hootsuite analysed over 1,500 brands to identify the ones driving consumer passion globally and in Southeast Asia. Learn how these brands are engaging their audience and how you can boost your own brand love – download the report now.

Share this story