Kuala Lumpur, Malaysia – As part of Spritzer’s commitment to champion sustainability and nature to make the world a greener place, the Malaysian natural bottled water brand has launched a new bottle design that is made with recycled material for its iconic ‘Spritzer Natural Mineral Water’.
Created in partnership with advertising agency FCB SHOUT, the campaign centres around the refreshed design. Titled ‘New Look, New Purpose’, it kick-starts with a film that showcases the iconic bottle’s transformation and the purpose behind the momentous change.
Chan Shiao Chew, group marketing manager of Spritzer, said that the brand has always had a special relationship with nature, and its mineral water comes from a 390-acre pristine rainforest in Taiping, Perak, which it has been preserving and protecting for decades now.
“But we knew we had to do more if we truly want to leave a greener world for the future. Our move to change the bottles of our Nature Mineral Water to ones made with recycled material is a statement of that mission, which is fully visualised in the campaign that we have produced in collaboration with FCB SHOUT,” added Chew.
Meanwhile, Tjer, head of creative at FCB SHOUT, noted, “Change begins with us and actions speak louder than words. Which is why our campaign focuses not on the bottle’s new look but rather, on communicating the purpose behind this bold change. We want the campaign to make a splash for the right reason, and get Malaysians on board with what Spritzer Malaysia has set out to do – giving back to nature, one bottle at a time.”
The campaign was rolled out last 14 July 2022 across all media channels, including ATL, BTL, and social media.
Earlier this year, Spritzer has launched a new campaign for the Chinese New Year (CNY) celebration, aimed at infusing a little fun and a whole lot of natural goodness into popular CNY dishes.