Australia – Creative technology agency whiteGREY has been appointed as the new creative and media agency of record by Planpay, a paytech brand that is part of the Afterpay-backed ASX-listed Touch Ventures portfolio.
Through the partnership, whiteGREY will be charged with carving clear space in the market for Planpay and will be fuelling international growth by highlighting the brand proposition. The agency’s remit includes all strategy, creatives, and planning for the innovative paytech platform, initially launching in the travel sector with rapid expansion to follow.
Lee Simpson, CEO of whiteGREY, said, “Planpay is an ambitious and innovative business, not shy of backing bold thinking. We can’t wait to work with the team to realise the brand’s potential on the local and global stage.”
Meanwhile, Gary Burrows, CEO of Planpay, commented, “whiteGREY has extensive expertise within the brand experience space, alongside an impressive understanding of our sector. The agency’s expertise and full-service offering makes the team the perfect partner for us as we revitalise the lay-by model globally.”
In our recent The Inner State, we interviewed Simon Wassef, whiteGREY’s chief strategy officer, to discuss how creative communications can promote sustainable benefits to businesses, consumers, and society.
