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Digital insurer Tune Protect appoints TBWA\Malaysia as agency of record

Digital insurer Tune Protect appoints TBWA\Malaysia as agency of record
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Kuala Lumpur, Malaysia – Digital lifestyle insurer Tune Protect has appointed TBWA\Malaysia as its agency of record for its creative business portfolio.

The agency’s objective is to create a cohesive sustainable brand positioning aligned with their brand’s goal of being the preferred lifestyle insurer for millennials, Gen Z and small and medium enterprises (SME).

As part of the appointment, TBWA\Malaysia a campaign featuring T.P. the Thumb, Tune Protect’s mascot, to promote its simple three-step approach requiring three minutes to purchase, three hours to receive a response and three days to receive a claim upon approval.

Rohit Nambiar, group chief executive officer at Tune Protect Group Berhad, said, “To achieve our vision of being the lifestyle insurer that everyone loves and appealing to the digital world and a younger dynamic generation, we felt the timing was right to embark on a larger scale branding exercise and appointed TBWA, our first creative agency, to help us achieve our goal in Malaysia and Thailand.”

Meanwhile, Hui Tsin Yee, chief executive officer at TBWA\Malaysia, commented, “Our task is to build a strong brand presence, with emphasis on Tune Protect’s core offering that not only simplifies the entire customer journey but strengthens the consumers interactions by adding value to their everyday lives.”

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