Singapore – Global creative agency VML has launched its inaugural ‘Asia-Pacific MACHathon,’ inviting innovators, thinkers, and technology enthusiasts to demonstrate the MACH (Microservices based, API-first, Cloud-native SaaS, and Headless) in tackling real-world difficulties.
VML is holding this in partnership with MACH Alliance, entries will be judged by a jury of APAC brand and technology executives. A portion of the $4.7K USD prize pool will be up for grabs for participants to compete for.
The week-long event, which begins on April 23, is currently accepting registrations. It brings together developers, designers, and creatives to work together on creating MACH solutions and demonstrations that are customised to a real-world brief.
On May 9, 2024, an online awards event will spotlight and commemorate the eight champions from various categories whose winning concepts were chosen. The event, which will be broadcast regionally via hubs in Sydney, Hong Kong, Singapore, Delhi, Mumbai, and Thailand, will be the first time the region comes together to celebrate creative MACH solutions.
In June 2020, the MACH Alliance was established with the goal of helping businesses make use of MACH technologies. These technologies facilitate the creation of a corporate tech stack that is modular, pluggable, scalable, replaceable, and capable of constant improvement through agile development in response to changing business requirements.
Holly Hall, managing director of the MACH Alliance, said, “Customer expectations are disrupting every market, and traditional legacy enterprise technology suites can’t keep up. The MACH Alliance presents and advocates for composable, truly open and future-proof best-of-breed architecture – microservices-based, API-first, cloud-native SaaS, and headless.”
She added, “We know that just the spark of an idea can ignite a game-changing improvement or innovation, and are excited that VML is bringing together the region’s finest innovators to show what’s possible in the first-ever MACH Hackathon in Asia-Pacific.”
Meanwhile, Hasan Hasnie, chief technology officer at VML APAC, said, “We know first-hand how by leveraging the latest advancements in cloud and API design you can create highly performant, fast, and scalable customer experiences, far ahead of the competition. We are excited to host the region’s first MACHathon and will be looking for entries which demonstrate the power of these technologies for creating connected customer experiences which inspire action, drive engagement, and deepen customer relationships at speed and scale.”
