Tag: TikTok
Indonesia – Mastercard has launched its ‘Artist Accelerator SEA’ programme in partnership with TikTok’s SoundOn, bringing its global music talent development platform to Southeast Asia for the first time through Indonesia and Thailand. The programme aims to support emerging artists in the two markets...
![[Activation] TikTok 6](https://marketech-apac.com/wp-content/uploads/2026/05/Activation-TikTok-6.6-Birthday-Sale.jpg)
Singapore – Singapore’s busiest shopping belt briefly turned into a TikTok feed in real life last week as TikTok Shop brought dance performances, creator culture, and gamified retail tactics onto Orchard Road ahead of its upcoming 6.6 Birthday Mega Sale. On 23 May, local creator Orchard Road Fashion...
![[Creative Work] Spotify 20 years](https://marketech-apac.com/wp-content/uploads/2026/05/Creative-Work-Spotify-20-years.jpg)
Singapore – For millions of users across Asia and beyond, music streaming has become less about background listening and more about documenting life in real time. Spotify is now leaning fully into that behaviour with “Spotify 20: Your Party of the Year(s)”, a new interactive experience celebrating...
![[Campaign] Esky x Creator Campaign](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-Esky-x-Creator-Campaign.jpg)
Melbourne, Australia – Esky is moving to a social-first marketing model, launching a creator-led campaign built for TikTok as legacy brands in Australia chase relevance with younger audiences. The push, developed by The Social CliQ, part of Jaywing, marks a shift away from traditional campaign cycles...
The campaign, called “Lump Lottery,” coincides with Testicular Cancer Awareness Month and seeks to address low rates of self-checking among men in New Zealand.
Bangkok, Thailand – TikTok Shop held the Run Freshtival at Central World Square on 1 March, an offline activation designed to engage Thailand’s growing wellness and sports communities while connecting brands, creators, and consumers through fitness-driven experiences. The event brought together brands...
Singapore – Fabulate has integrated TikTok’s Symphony suite of generative AI tools directly into its platform, becoming the first influencer marketing platform globally to offer the technology natively within campaign workflows. The collaboration with TikTok embeds Symphony’s AI dubbing tool, video generator,...
Singapore – Moving Walls has entered a strategic partnership with TikTok under the platform’s Out of Phone initiative, bringing TikTok’s digital creativity into physical spaces across APAC and EMEA. The collaboration enables brands to extend TikTok content beyond mobile screens and into real-world environments...
Bangkok, Thailand – Short-form video platform TikTok said it will bar election candidates from monetising their content during the campaign period ahead of Thailand’s 8 February general election. The platform, owned by Chinese company ByteDance, said political content would be ineligible for paid promotion,...
The partnership builds on the collaboration between the two organisations during the FIFA Women’s World Cup 2023™, which generated tens of billions of views on the platform.
