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Tag: Airlines

Malaysia Airlines spotlights service culture in new ‘Pilot Parker’ brand campaign
Malaysia Airlines spotlights service culture in new ‘Pilot Parker’ brand campaign
Posted on March 10, 2026
by Teddy Cambosa
Unveiled recently at Kuala Lumpur International Airport, the campaign highlights the airline’s service philosophy through the perspective of Pilot Parker, the airline’s mascot.
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Malaysia Airlines launches co-branded livery with Manchester United
Malaysia Airlines launches co-branded livery with Manchester United
Posted on April 25, 2025
by Teddy Cambosa
With dynamic red lines flowing from the Malaysia flag into the club’s iconic red, the design symbolises harmony, strength, and unity between aviation and sports—two forces that inspire and connect people worldwide.
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Cathay-Pacific-Aria-Suite-Hong-Kong
Artistry takes flight in Cathay Pacific’s new campaign by Publicis Groupe HK, showcasing its ‘Aria Suite’
Posted on October 30, 2024
by Aliza Carmona
Cathay Pacific has unveiled its latest campaign, ‘Where Artistry Takes Flight,’ to introduce its newest Business Class offering, the Aria Suite, designed to elevate the in-flight experience through artful elegance and innovation.
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These are the narrative drivers amongst Asia’s major airline players
These are the narrative drivers amongst Asia’s major airline players
Posted on August 22, 2024
by MARKETECH APAC
The report aims to identify the key players in the airline industry, based on their share of voice and overall positioning according to media and customer perspectives.
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Scoot-BCW-PR-Agency-Partner-Singapore
SIA's Scoot names BCW as PR agency in SG
Posted on November 23, 2021
by Teddy Cambosa
BCW will work with Scoot to raise awareness of the brand and reputation in the market.
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Virgin-Australia-Official-TikTok-Channel
Virgin Australia first Aussie airline to take off on TikTok
Posted on November 11, 2021
by Teddy Cambosa
Some of the new TikTok uploads from Virgin Australia include commercial BTS, behind-the-scenes work of airline employees, among others.
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SIA campaign
Singapore Airlines launches new global campaign, reignites excitement of ‘flying again’
Posted on October 25, 2021
by Kathleen Murata
Singapore Airlines' new campaign aims to capture the ‘freedom’ and ‘weightlessness’ of being able to finally travel again.
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Cebu Pacific Air GetGo to Go Rewards
Cebu Pacific migrates loyalty program ‘GetGo’ to ‘Go Rewards’
Posted on August 16, 2021
by Kathleen Murata
'Go Rewards’ is a rewards program of the Gokongwei group that provides members deals and benefits from Cebu Pacific’s many partner brands.
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Cathay-Pacific-Travel-Lifestyle-Brand
Cathay Pacific unveils new travel lifestyle brand ‘Cathay’
Posted on July 6, 2021
by Teddy Cambosa
'Cathay', the new airline's travel lifestyle brand, combines the services of Cathay's loyalty programs and flight miles program.
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mhflypass malaysia airlines
Malaysia Airlines offers ‘worry-free’ travel in 2021 with new ‘MHflypass’
Posted on April 20, 2021
by Kathleen Murata
The new 'MHflypass' by Malaysia Airlines offers the option to secure customers’ travels for the year at an affordable price.
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