Singapore – To celebrate the International Museum Day on 18 May, TikTok will be live-streaming its first-ever ‘#MuseumMoment Live’, an all-day global live stream event brings together some of the world’s most iconic arts and culture institutions.
The live stream will see 23 museums across 12 different countries giving virtual tours of each of their institutions, taking them on a one-of-a-kind cultural journey. For the APAC region, Singapore and Japan are the countries that will be joining. Japan will be taking viewers to its Mori Art Museum while Singapore will be giving a tour of its National Gallery Singapore. Other countries include Brazil, Spain, and Netherlands, as well as Germany, and Italy, among others
The ‘#MuseumMoment Live’ will be kicking off with National Gallery Singapore on 18 May at 3:00 pm SGT, and will be finishing off on 19 May at 9:00 pm SGT. It will be streamed live via TikTok for Good and TikTok’s global social impact content hub.
For the Singapore leg of ‘#MuseumMoment Live’, viewers will be treated to a surprising tour of the gallery, enabling them to view Singapore and Southeast Asian artworks up close, including pieces such as Raden Saleh’s painting Forest Fire and Matthew Ngui’s installation Chair. They will also get to experience the Gallery’s signature art event – the Light to Night Festival, and marvel at its iconic architecture.
TikTok Singapore’s User and Content Operations Manager, Doreen Tan, shared that with TikTok’s ‘#MuseumMoment Live’, they are proud to be a place where museums and galleries can open their doors digitally and connect with audiences all over the world with their exciting content.
“Starting with Singapore’s very own National Gallery, we can’t wait to see what’s behind the scenes of some of the most iconic institutions in the world and provide a platform for viewers to be immersed in culture from all around the world,” said Tan.
Meanwhile, Chris Lee, the chief marketing officer at National Gallery Singapore, commented that they are honored to represent Singapore in TikTok’s new live event and bring the best of Singapore and Southeast Asian art to TikTok’s global audience.
“Audiences can look forward to enjoying novel and surprising art experiences on the tour, and learning about the unique heritage and culture of Singapore and Southeast Asia through art. Through this innovative collaboration, we hope more audiences will come to know of the Gallery’s multi-faceted offerings, and experience it for themselves in person when they visit Singapore,” said Lee.
Viewers will be getting an exciting look at the United Kingdom’s Black Country Museum, Germany’s Museum für Naturkunde Berlin, and Netherlands’ Rijksmuseum, as well as the United States’ Metropolitan Museum of Art, among others.