Beijing, China – Today, VIOOH, a global digital out of home (DOOH) supply-side platform, announced the hire of Calvin Chan as the new chief executive officer in China.
In his new role, Chan will be responsible for scaling and developing VIOOH’s programmatic digital out of home (pDOOH) offering across mainland China and Hong Kong, China.
Meanwhile, Jean-Christophe Conti, CEO of VIOOH, commented, “We’re delighted to be welcoming Calvin Chan to the VIOOH team. Calvin is a widely respected leader within the industry and he brings a wealth of experience and knowledge to this role.”
“It’s an exciting time for the region, with the recent launch of our programmatic digital OOH offering across the Hong Kong Metro network, and further expansion set for mainland China,” added Conti.
Moreover, Chan is considered to be an innovative and widely respected digital industry expert in China, with nearly 20 years of experience in the digital and marketing technology industry. Prior to joining VIOOH, Chan served as The Trade Desk’s first general manager for China, where he contributed to the exponential business growth and talent development for its market entry. Previous to this, Chan was the chief executive officer at AdMaster. Chan has also held management positions in China and the US for The Nielsen Company.
Calvin Chan, CEO for China at VIOOH on his new role, “I’m thrilled to be joining VIOOH at such a transformational time for the industry. Programmatic digital out of home is certainly one of the most promising growth engines for the AdTech industry both in the Mainland China and Hong Kong markets and I look forward to sharing more developments to come from VIOOH.”
VIOOH launched in Hong Kong back in 2020 at Hong Kong International Airport. This was shortly followed by its expansion into urban Hong Kong with JCDecaux Cityscape’s street furniture and bus shelter inventory. Most recently at the beginning of last month, VIOOH launched its programmatic digital OOH offering across the Hong Kong MTR network in partnership with JCDecaux Transport – bringing VIOOH’s coverage to 70% of Hong Kong’s total number of digital screens.
