India – Urban Company, an Indian home service company, has chosen M&C Saatchi Performance, a growth marketing agency, to help it expand into international markets in Singapore and the UAE.
Through this partnership, Urban Company will be able to take advantage of M&C Saatchi Performance’s strategic advice and experience to prosper in global markets.
Urban Company’s international expansion will be spearheaded by M&C Saatchi Performance, which has a track record of leading digitally-driven companies like MPL and UpGrad in their international expansion.
As part of this partnership, M&C Saatchi Performance has promoted Partha Sharma to country director in India. Sharma will lead the Urban Company account.
Speaking about the partnership, Roshat Adnani, managing director APAC, at M&C Saatchi Performance, said, “It is with great enthusiasm that we partner with Urban Company as their chosen Digital Agency on Record to support their international expansion into the dynamic markets of Singapore and the UAE. Our extensive experience steering Indian brands toward global success equips us for this endeavour. With experience and teams in markets like Singapore & UAE, proven data-driven strategies, and a nuanced understanding of digital businesses, we are well-prepared to amplify Urban Company’s growth. We are dedicated to delivering substantial value to Urban Company.”
Meanwhile, Joon Ming, AVP, marketing, at Urban Company, expressed, “We are excited to partner with M&C Saatchi Performance for our expansion in Singapore. Their deep market insights, combined with a robust local presence and a proven track record in digital business growth, make them the ideal choice to support our international ambitions. We look forward to leveraging their innovative strategies to enhance our footprint and achieve new milestones in these dynamic markets.”
