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Marketing Featured APAC

beIN Asia Pacific extends digital media remit with M&C Saatchi Performance

Singapore – Multi-platform media company beIN Asia Pacific has extended its digital media remit with global digital media agency M&C Saatchi Performance.

beIN Asia Pacific offers a line-up of live sporting events through its premium sports brand, beIN Sports, and serves great coverage, news, and analysis of the top leagues and competitions, as well as exclusive content globally.

The extension, which will run until April 2022, comes after one year of successful partnership, where M&C Saatchi Performance was responsible for leading the digital media planning, buying, strategy, and analytics for beIN’s streaming service, beIN Sports Connect. The agency has also been handling its branding and performance campaigns. 

In addition to the markets currently managed by M&C Saatchi Performance, which are Thailand, Indonesia, Singapore, and Malaysia, the new contract will expand to include the scope to Hong Kong as well.

beIN Asia Pacific’s Head of Marketing and Communications Magdalene Ng commented that they are thrilled to continue working with the team at M&C Saatchi Performance. 

“Looking ahead, we plan to consolidate our positioning as the leading sports streaming platform in the region. We’re confident that the integrated marketing approach adopted by M&C Saatchi Performance will help us communicate the great value offered by our platform and ultimately win market share,” said Ng.

Meanwhile, Melissa Yik, the account director at M&C Saatchi Performance, commented that over the past year, digital adoption has increased rapidly with larger audiences shifting online to watch their favorite sports competitions. 

“It has been a real pleasure to work with beIN Sports to leverage this unique momentum. We take great pride in having grown the company’s subscriber base in Southeast Asia and look forward to a long working relationship with beIN in the region,” said Yik.

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Marketing Featured Southeast Asia

M&C Saatchi Performance nabs digital mandate for Beam Suntory’s SEA markets

Singapore – Global digital media agency M&C Saatchi Performance has won the digital mandate for beverage company Beam Suntory for its key markets in the SEA region, including Singapore, Malaysia, Thailand, and Vietnam, as well as the Philippines, and Cambodia.

Headquartered in the United States, Beam Suntory is a subsidiary of Japan’s Suntory Holdings. It deems to be the third-largest producer of distilled beverages globally and is also producing alcoholic beverages.

As per the mandate, M&C Saatchi Performance will be responsible for the digital media planning, buying, and strategy of Beam Suntory brands in SEA such as Jim Beam, Auchentoshan, and Roku, as well as Strong Zero, among others.

Commenting on the partnership, Adeep Gupta, the managing director at Beam Suntory SEA, said, “We’re very happy to bring M&C Saatchi Performance on board as our partners on some of our most prestigious brands. Digitalization is a key theme to reach and engage consumers and we’re thrilled to partner with the team to set a new benchmark in SEA.”

Meanwhile, M&C Saatchi Performance APAC’s Managing Director Kabeer Chaudhary commented that it is an exciting opportunity for the agency to be chosen as Beam Suntory’s digital media agency, and they are looking forward to leveraging their deep market knowledge to drive transformative digital strategies in an industry that has traditionally been focused on offline media. 

“Over the next year, we’ll be working closely with the Beam Suntory team to consolidate their digital presence in Southeast Asia and hope this will be the beginning of a long-lasting relationship,” said Chaudhary.

Christian Gladwell, the CEO at M&C Saatchi Performance, also commented that they are delighted to welcome Beam Suntory to the M&C Saatchi Performance family of clients and look forward to driving their business growth across SEA. 

“I am confident that leveraging the expertise of our team in the region will undoubtedly fasten Beam Suntory’s connection to today’s digital audiences,” said Gladwell.