Marketing Featured APAC

M&C Saatchi Performance announces two senior exec elevations for APAC

Singapore – Global digital media agency M&C Saatchi Performance has elevated Melissa Yik to country director for Singapore, and Roshat Adnani to managing partner for APAC.

Yik has been with M&C Saatchi Performance for eight years. During her previous role as an account director, she has been responsible for driving digital performance across brands including Amazon Shopping, Beam Suntory, and beIN SPORTS, as well as Grab, and Zalora. In her new role, Yik will continue to steer accounts while guiding the agency’s Singapore office which acts as an important regional hub.

Meanwhile, Adnani has been with the agency for five years. He enters his new role three years after having been promoted to director of growth for APAC, which saw him responsible for managing the P&L across markets like India, Indonesia, and MENA, working across clients like Tinder, Myntra, Swiggy, Alodokter, and MPL, as well as Traveloka. In his new role, along with his existing responsibility, he will be taking care of maintaining the agency’s relationship with existing and new partners and overseeing financial operations.

Both roles will report directly to Kabeer Chaudhary, managing director for APAC at M&C Saatchi Performance.

Commenting on her new role, Yik said that back then, there were only 3 of them in the Singapore office and she is so proud today to be given a chance to lead the team of over 40 talented marketers to drive results for some of the agency’s biggest regional accounts. 

“I look forward to working even harder with our team of inspiring individuals, leveraging on our extensive ability to convert data insights into impactful media strategies for all our clients,” added Yik.

Meanwhile, Adnani also commented, “The next few years will be critical for not just the agency but for the industry as a whole and I am excited about working alongside Kabeer in navigating the changes.”

Chaudhary shared that the agency would not be where it is today without the digital expertise and the ability of Yik and Adnani to always go the extra mile for their clients and their team. 

“Their guidance and business acumen have driven our success making a real impact on our client portfolio and growth. We’re honoured to be able to promote talent that has grown within the agency and together with it,” said Chaudhary.

Marketing Featured APAC

beIN Asia Pacific extends digital media remit with M&C Saatchi Performance

Singapore – Multi-platform media company beIN Asia Pacific has extended its digital media remit with global digital media agency M&C Saatchi Performance.

beIN Asia Pacific offers a line-up of live sporting events through its premium sports brand, beIN Sports, and serves great coverage, news, and analysis of the top leagues and competitions, as well as exclusive content globally.

The extension, which will run until April 2022, comes after one year of successful partnership, where M&C Saatchi Performance was responsible for leading the digital media planning, buying, strategy, and analytics for beIN’s streaming service, beIN Sports Connect. The agency has also been handling its branding and performance campaigns. 

In addition to the markets currently managed by M&C Saatchi Performance, which are Thailand, Indonesia, Singapore, and Malaysia, the new contract will expand to include the scope to Hong Kong as well.

beIN Asia Pacific’s Head of Marketing and Communications Magdalene Ng commented that they are thrilled to continue working with the team at M&C Saatchi Performance. 

“Looking ahead, we plan to consolidate our positioning as the leading sports streaming platform in the region. We’re confident that the integrated marketing approach adopted by M&C Saatchi Performance will help us communicate the great value offered by our platform and ultimately win market share,” said Ng.

Meanwhile, Melissa Yik, the account director at M&C Saatchi Performance, commented that over the past year, digital adoption has increased rapidly with larger audiences shifting online to watch their favorite sports competitions. 

“It has been a real pleasure to work with beIN Sports to leverage this unique momentum. We take great pride in having grown the company’s subscriber base in Southeast Asia and look forward to a long working relationship with beIN in the region,” said Yik.

Marketing Featured Southeast Asia

M&C Saatchi Performance nabs digital mandate for Beam Suntory’s SEA markets

Singapore – Global digital media agency M&C Saatchi Performance has won the digital mandate for beverage company Beam Suntory for its key markets in the SEA region, including Singapore, Malaysia, Thailand, and Vietnam, as well as the Philippines, and Cambodia.

Headquartered in the United States, Beam Suntory is a subsidiary of Japan’s Suntory Holdings. It deems to be the third-largest producer of distilled beverages globally and is also producing alcoholic beverages.

As per the mandate, M&C Saatchi Performance will be responsible for the digital media planning, buying, and strategy of Beam Suntory brands in SEA such as Jim Beam, Auchentoshan, and Roku, as well as Strong Zero, among others.

Commenting on the partnership, Adeep Gupta, the managing director at Beam Suntory SEA, said, “We’re very happy to bring M&C Saatchi Performance on board as our partners on some of our most prestigious brands. Digitalization is a key theme to reach and engage consumers and we’re thrilled to partner with the team to set a new benchmark in SEA.”

Meanwhile, M&C Saatchi Performance APAC’s Managing Director Kabeer Chaudhary commented that it is an exciting opportunity for the agency to be chosen as Beam Suntory’s digital media agency, and they are looking forward to leveraging their deep market knowledge to drive transformative digital strategies in an industry that has traditionally been focused on offline media. 

“Over the next year, we’ll be working closely with the Beam Suntory team to consolidate their digital presence in Southeast Asia and hope this will be the beginning of a long-lasting relationship,” said Chaudhary.

Christian Gladwell, the CEO at M&C Saatchi Performance, also commented that they are delighted to welcome Beam Suntory to the M&C Saatchi Performance family of clients and look forward to driving their business growth across SEA. 

“I am confident that leveraging the expertise of our team in the region will undoubtedly fasten Beam Suntory’s connection to today’s digital audiences,” said Gladwell.