Tag: Urban Company

India – Urban Company, an Indian home service company, has chosen M&C Saatchi Performance, a growth marketing agency, to help it expand into international markets in Singapore and the UAE. 

Through this partnership, Urban Company will be able to take advantage of M&C Saatchi Performance’s strategic advice and experience to prosper in global markets.

Urban Company’s international expansion will be spearheaded by M&C Saatchi Performance, which has a track record of leading digitally-driven companies like MPL and UpGrad in their international expansion. 

As part of this partnership, M&C Saatchi Performance has promoted Partha Sharma to country director in India. Sharma will lead the Urban Company account.

Speaking about the partnership, Roshat Adnani, managing director APAC, at M&C Saatchi Performance, said, “It is with great enthusiasm that we partner with Urban Company as their chosen Digital Agency on Record to support their international expansion into the dynamic markets of Singapore and the UAE. Our extensive experience steering Indian brands toward global success equips us for this endeavour. With experience and teams in markets like Singapore & UAE, proven data-driven strategies, and a nuanced understanding of digital businesses, we are well-prepared to amplify Urban Company’s growth. We are dedicated to delivering substantial value to Urban Company.”

Meanwhile, Joon Ming, AVP, marketing, at Urban Company, expressed, “We are excited to partner with M&C Saatchi Performance for our expansion in Singapore. Their deep market insights, combined with a robust local presence and a proven track record in digital business growth, make them the ideal choice to support our international ambitions. We look forward to leveraging their innovative strategies to enhance our footprint and achieve new milestones in these dynamic markets.”

Singapore – Asia’s home services brand, Urban Company, has handed its media mandate for Singapore to Havas Media, the media arm of the global marketing and communications group Havas. The mandate includes brand and performance marketing management. 

Urban Company is an all-in-one platform that helps users hire professionals for premium home services, from beauticians and masseurs to sofa cleaners, carpenters and technicians. All the professionals, though experienced and skilled, undergo intensive training modules before being allowed to list their services on the platform. Once on the platform, its match-making algorithm identifies professionals who are closest to the users’ requirements and available at the requested time and date. 

Joon Ming Yeo, Urban Company’s head of marketing, said, “Havas Media impressed us with their technical expertise as well as their commitment to understanding our business goals. We look forward to working together to improve Urban Company’s brand and performance activities to further grow the on-demand home services category in Singapore.”

Meanwhile, Louise Koh, Havas Media’s executive director for Singapore, commented that they are delighted to embrace the opportunity to help Urban Company further grow its penetration of millennial homeowners in Singapore. 

“We look forward to leveraging our full-funnel expertise to drive meaningful interactions for Urban Company’s consumers across all touchpoints as well as deliver a frictionless digital experience,” said Koh.

India – Taproot Dentsu, a dentsuMB Company & the creative agency from dentsu India, has launched its new campaign for Urban Company that aims to highlight its latest air-condition (AC) servicing techniques. 

The campaign raises awareness of a new-age AC service technique that provides unique ‘foam jet technology’ to clean air conditioners twice as well as routine servicing. This cutting-edge approach of air conditioning maintenance restores ACs to like-new condition at a fraction of the cost. Thus, this summer, it has decided to give air conditioners a fresh lease with its unique foam jet technology.

Additionally, the film’s slice-of-life storytelling approach intends to call into question the long-standing practice of relying on the local technician and encourage consumers to instead choose Urban Company AC service.

Abhishek Deshwal, executive creative director of Taproot Dentsu, shared, “The idea revolves around an unassuming consumer’s desire for better cooling that is up against the apathy of a wisecracking local technician. Through multiple videos, we show the technician’s scepticism being countered by the superior features of the Urban Company service. A nuanced and understated tone of humour adds to the charm for each of the spots.”

Hitanshu Monga, director of growth & marketing at Urban Company, commented, “We, at Urban Company, are committed to leveraging innovation and technology for delivering exceptional customer experience. The problem that most consumers face with their air conditioners is the deteriorating cooling quality year after year despite regular servicing. This happens primarily because of the accumulation of dust inside the AC, which interferes with its capacity to cool effectively.”

He added, Urban Company’s unique foam jet AC service attacks the problem of accumulated dust in a twofold manner. Our two-step process of foam application and high-intensity water spray with power jet ensures 2X dust removal and leads to enhanced cooling, making your AC work as good as a new one. Our expert technicians are equipped with the right consumables, equipment and training to ensure that millions of ACs work as good as new this summer.”