Marketing ANZ

Housing Foundation NZ appoints Tonic Communications as strategic PR partner

by Sharona Nicole Semilla

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July 9, 2026

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Auckland, New Zealand – Housing Foundation New Zealand has appointed Tonic Communications as its strategic public relations and communications partner to strengthen brand awareness and stakeholder engagement.

Under the partnership, Tonic Communications will support the charitable trust across strategic communications, media relations, content development, and integrated campaign activity.

The agency will work alongside Housing Foundation’s marketing team to increase understanding of its shared ownership and rent-to-own programmes among key audiences.

Housing Foundation helps lower-income households transition from renting to home ownership through alternative ownership models.

Tonic Communications Managing Director Georgia Coleman said the agency will focus on helping the organisation communicate more effectively with customers, industry partners, advisers, and other stakeholders.

Coleman said Housing Foundation has an opportunity to further raise awareness of its model, adding that Tonic’s role is to sharpen the organisation’s profile and ensure its story is communicated consistently across multiple channels.

Meanwhile, Housing Foundation New Zealand CEO Dominic Foote said Tonic’s strategic approach and integrated communications capabilities made it the right partner for the organisation’s next phase of growth.

Foote added that building greater awareness and trust around alternative pathways to home ownership is becoming increasingly important as more New Zealanders explore different options for entering the property market.

The appointment expands Tonic Communications’ portfolio of purpose-led organisations across New Zealand and Australia and follows the agency’s continued growth over the past year.