Tag: UAE

India – Urban Company, an Indian home service company, has chosen M&C Saatchi Performance, a growth marketing agency, to help it expand into international markets in Singapore and the UAE. 

Through this partnership, Urban Company will be able to take advantage of M&C Saatchi Performance’s strategic advice and experience to prosper in global markets.

Urban Company’s international expansion will be spearheaded by M&C Saatchi Performance, which has a track record of leading digitally-driven companies like MPL and UpGrad in their international expansion. 

As part of this partnership, M&C Saatchi Performance has promoted Partha Sharma to country director in India. Sharma will lead the Urban Company account.

Speaking about the partnership, Roshat Adnani, managing director APAC, at M&C Saatchi Performance, said, “It is with great enthusiasm that we partner with Urban Company as their chosen Digital Agency on Record to support their international expansion into the dynamic markets of Singapore and the UAE. Our extensive experience steering Indian brands toward global success equips us for this endeavour. With experience and teams in markets like Singapore & UAE, proven data-driven strategies, and a nuanced understanding of digital businesses, we are well-prepared to amplify Urban Company’s growth. We are dedicated to delivering substantial value to Urban Company.”

Meanwhile, Joon Ming, AVP, marketing, at Urban Company, expressed, “We are excited to partner with M&C Saatchi Performance for our expansion in Singapore. Their deep market insights, combined with a robust local presence and a proven track record in digital business growth, make them the ideal choice to support our international ambitions. We look forward to leveraging their innovative strategies to enhance our footprint and achieve new milestones in these dynamic markets.”

India – Sociowash, an integrated advertising agency, has earned the digital mandate for Tide Arabia, the UAE’s laundry detergent brand. The agency will be in charge of enhancing the brand’s digital presence through the development and implementation of strategic creative methods.

The Mumbai team of Sociowash will oversee the account. As part of this strategic alliance, the agency will be in charge of carrying out campaigns that will raise brand memory and engagement in order to increase the brand’s digital share of voice. In order to help the company accomplish its goals, Sociowash will increase its online visibility and connect with its intended audience. 

Speaking about the mandate, Raghav Bagai, co-founder of Sociowash, said, “Tide is the most prominent name when it comes to laundry detergents, globally. We are elated to have been chosen to manage the digital landscape for Tide Arabia. We are confident that our team’s extensive experience and expertise in FMCG brands will help redefine and elevate the brand’s digital positioning in the region. Together, we can create an impact that goes beyond what has been achieved before, reaching new locations, setting new benchmarks, and adding genuine value for the brand.” 

Meanwhile, Arushi Sethi, brand director of Tide Arabia, said, “With Sociowash, Tide Arabia looks forward to leveraging new technologies and tactical digital strategies; to further cement our position as a leading laundry detergent brand. We are excited to collaborate and craft engaging campaigns, increasing audience engagement and elevating our overall digital presence.”