Kuala Lumpur, Malaysia – UEM Sunrise, one of Malaysia’s leading property developers, has inked a partnership with nine local companies to strengthen, promote, and develop a mutually beneficial relationship and cooperation under the company’s Vendors Partnership Programme. The partnership programme is expected to explore long-term synergies and promotes cooperation between UEM Sunrise and the participating companies in the areas of marketing and branding where both parties will leverage their respective marketing platforms to cross-market and increase brand awareness.
The nine participating companies include Guocera, Bofi (Malaysia), Innocera Marketing, Electrolux Malaysia, Cement Industries of Malaysia, Panasonic Malaysia, Signature Cabinet, Aurum Precas, and Gamuda IBS.
Aside from marketing and branding, the partnership also aims to provide opportunities for UEM Sunrise and the participating companies to explore products and services that would enhance design development as well as collaboration in the area of cost savings, to identify business opportunities that would lead to cost-saving benefits.
“Our partnership programme allows us to collaborate closely with our partners in the long run, and we look forward to achieving these synergies as part of managing the risk of price fluctuations and supply and demand uncertainties. We hope by building such relationship, we would be able to manage our cost structure better and deliver the right values to our customers,” said UEM Sunrise CEO Sufian Abdullah.
He added that given the volatility of the market, UEM Sunrise will continue to monitor and fine-tune its pricing strategy based on several key cost elements aside from the prices of building materials. Abdullah is also optimistic that the company’s long-term partnership programme with its vendors will help to provide solutions in addressing these rising costs in the market.
