Tag: Tyroo

Singapore – Regional adtech platform Tyroo has announced the appointment of Sumit Kumar, who has joined the Tyroo|CJ partnership as director of global growth programs. His appointment marks a strategic move to bolster the partnership’s global growth initiatives by leveraging his expertise in cross-border mobile and desktop demand and supply.

He brings a wealth of experience driving rapid growth and revenue within the adtech industry, particularly in startup environments. With a distinguished career that includes leadership roles at InMobi, Mobext, Oxigen wallet and an earlier stint at Tyroo, Sumit has consistently demonstrated a strong track record in sales, business strategy, and team leadership.

Kumar will be based in Bangalore and focus on driving Tyroo|CJ growth across key global markets.

Soeaking on his appointment, he said, “Joining Tyroo|CJ is a thrilling opportunity to contribute to a company and a partnership that is spearheading the performance and affiliate marketing in APAC,” said Sumit Kumar. “I am eager to drive the success of the Tyroo|CJ partnership by focusing on expanding our market presence, optimizing our product offerings, and delivering exceptional client experiences on a global scale.”

He continued, “Our mission is to generate substantial revenue growth by penetrating new markets, strengthening our collaboration with CJ, and ensuring that our clients in the US, UK, and EU fully benefit from our APAC capabilities. I look forward to leading these efforts and contributing to Tyroo|CJ continued success.”

Meanwhile, Siddharth Puri, CEO of Tyroo, commented, “We are thrilled to welcome Sumit to Tyroo|CJ as our director of global Growth Programs. As more global brands look to expand their presence in the APAC region, they often face the challenge of needing local expertise and support to truly succeed.” 

He added, “Our partnership with CJ is designed to bridge that gap, offering brands the regional insights they need. With Sumit on board, we’re further strengthening this commitment. His leadership and experience will be invaluable as we help these brands navigate and thrive in APAC, while also expanding our own global footprint.”

Singapore – Tyroo, an adtech business with headquarters in Asia, has announced a global partnership with Pinterest, a visual inspiration platform, to enable advertisers to interact with audiences on Pinterest.

Starting this July, Tyroo will give opportunities to advertisers in nations where Pinterest does not yet provide ad services, allowing them to display their advertising on the platform in various countries across the world where Pinterest does provide ad services.

Pinterest is an opportunity for marketers to be found during these planning periods and connect with consumers actively researching businesses to influence their purchasing decisions. Advertisers may reach their target audience and lead them from discovery to decision-making in an online environment by utilising the Pinterest platform.

The Tyroo platform is used in this partnership to provide account management, specific practices and education, finance management, and streamlined processes that are beneficial to both brands and agencies. This partnership enables brands based in Asia to reach Pinterest users across North America, EMEA, LatAm, and APAC.

Bill Watkins, chief revenue officer of Pinterest, said, “Pinterest uniquely connects advertisers with consumers across the funnel who come to the platform with intent and when they’re most open to discovering brands. We’re excited to partner with Tyroo to empower advertisers in countries where we’re not serving ads to reach the highly engaged audience on Pinterest in countries where we do.We will ultimately have the opportunity to deliver more compelling brand content for our users to take action on.”

Meanwhile, Siddharth Puri, CEO of Tyroo Technologies, said, “With Tyroo’s specialised arm for commerce-based advertising, our partnership with Pinterest will benefit leading brands,across a range of consumer categories, and agencies. Pinterest is a unique platform where the audience comes with high commercial intent – ads on Pinterest are not only useful, they’re additive to the user’s experience.

Puri added, “Through this partnership, we will continue to strengthen our mission to enable brands and agencies in APAC to become successful and scale through world class advertising solutions, technology innovations and other value added support. We’re looking forward to helping our existing and potential network of brands and agencies build and scale their reach on Pinterest.”

Singapore – Adtech platform Tyroo has announced the expansion of its advertising services to emerging markets in the Asia-Pacific region, namely Bangladesh, Cambodia, Myanmar, Laos and Nepal. According to the company, said markets provide an opportunity ground for Tyroo to strengthen their existing presence.

By entering these territories, the company aims to offer its array of technology solutions to local businesses, fuelling their growth and fostering success. In addition, Tyroo is actively seeking seasoned entrepreneurs to join the firm, recognising the value of their expertise in driving innovation and expansion. 

Furthermore, Tyroo is exploring strategic partnership opportunities to enhance its offerings and further solidify its position in these emerging markets. This strategic move aligns with Tyroo’s vision of expanding its Asian footprint and positioning itself as the preferred partner for organisations entering the APAC region.

Nitesh Gupta, chief financial officer of Tyroo, said, “By venturing into these pivotal markets, our goal is to deliver state-of-the-art advertising solutions to businesses in these regions. We are committed to enabling organisations, from small businesses to corporations, to effectively engage with their target audiences and drive business growth.”

He added, “As part of this commitment, we will continue our search for experienced entrepreneurs in these markets, recognising the invaluable contributions they bring to the table. Leveraging our expertise, we will guide brands and agencies in harnessing advanced targeting capabilities, tailored advertising solutions, and optimised media investments to unlock greater success.”

Gupta further emphasised that the decision to fortify their presence in these markets stems from the promising developments in digital advertising within these countries, combined with the need to expand the global reach of businesses and agencies based there.