Pinterest said the role will also focus on identifying new opportunities for brands to connect with consumers earlier in their decision-making journey.
2026 is expected to be shaped by personal creativity, self-soothing habits and intentional curation, driven strongly by Gen Z’s desire for calm, identity clarity and emotionally grounding environments.
Integral Ad Science (IAS) has announced new partnerships with social media platforms Pinterest and Reddit to provide advertisers for these platforms with AI-driven brand safety measurement tools via IAS’s AI-driven Total Media Quality (TMQ) Brand Safety and Suitability product.
Through the partnership, marketers will be able to reach their customers on Pinterest with seamless activation on RampID, LiveRamp’s pseudonymous, people-based identifier.
Tyroo will give opportunities to advertisers in nations where Pinterest does not yet provide ad services, allowing them to display their advertising on the platform in various countries across the world where Pinterest does provide ad services.
This expanded partnership with Tastemade will boost Pinterest's native-first content approach with programmers and publishers as premium content creators.
Pinterest believes that THE YES's leadership, innovative technology, and brilliant team help accelerate Pinterest’s vision for it to be the home of taste-driven shopping.
Pinterest is continuing the global momentum of its advertising program with the launch of ads in Japan. Alongside this, they have also expanded their Shopify partnership to the nation.
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