Hong Kong – Trip.com and the Hong Kong Tourism Board (HKTB) has announced that it is extending its ‘Hello Hong Kong’ campaign to the Southeast Asian markets of Malaysia, Singapore, Thailand, and Vietnam. This is part of HKTB’ global ‘Hello Hong Kong campaign’, which was first introduced earlier this year to encourage travellers to visit Hong Kong.
This collaboration marks the first themed marketing campaign between Trip.com and HKTB outside of mainland China after the pandemic, and will see travellers from the four countries enjoy a discount when they make Hong Kong hotel bookings on Trip.com during the promotion period, with no minimum spend requirement.
In addition, travellers to Hong Kong who make their hotel or air ticket bookings through Trip.com can also claim a special ‘Hong Kong Night Treats’ voucher worth HKD100.
Visitors will be able to enjoy Hong Kong’s vibrant nightlife and indulge in its culinary treasures with the voucher, available for use in participating restaurants and bars across the city after 6pm – allowing them to take their taste buds on an unforgettable gourmet journey after dark.
Edison Chen, vice president of destination marketing and strategic alliances at Trip.com Group, said, “Southeast Asian travellers have traditionally enjoyed visiting Hong Kong, as shown by the visitor numbers – in the first nine months of 2023, five of the top eight short-haul visitor arrivals in Hong Kong were from Southeast Asian countries, with visitors from Malaysia growing by more than 90 times compared to the same period in 2022.”
He added, “Our Trip.com data from the same period also bears this out, with the four countries participating in the Hello Hong Kong campaign ranking in the Top 10 markets booking trips to Hong Kong. We are happy to partner the HKTB to welcome more travellers from Southeast Asia to Hong Kong.”
