Malaysia –Trip.com Group and Penang Global Tourism (PGT) have signed an agreement to expand their current relationship to a global scale. Trip.com Group’s platforms, such as Trip.com and Ctrip, will actively stimulate inbound tourism to Penang through this new MOU for the next three years.
Penang will now be promoted to travellers from several worldwide markets, including mainland China, Singapore, South Korea, Japan, and Australia, as a result of this new development.
Trip.com Group and PGT have been collaborating since 2016, with Trip.com Group becoming PGT’s first global partner and PGT becoming Trip.com Group’s first global partner within Malaysia, as well as the first post-pandemic MOU between the two organisations.
Speaking about the renewal of partnership, Bo Sun, Chief marketing officer of Trip.com Group, said, “Trip.com Group and Penang Global Tourism have been longstanding partners. Together, we have weathered the challenges posed by the pandemic and our cooperation has become even closer. We remain committed to developing a diverse range of products and expanding the market for Penang.”
He added, “With new travel consumption behaviours and trends that have emerged after the pandemic, we hope to leverage our strengthened collaboration to guide the destination’s tourism industry towards a rapid recovery, as well as achieve sustainable growth through innovation.”
Meanwhile, Yab Chow Kon Yeow, chief minister of caretaker Penang, said, “In the heart of Penang’s prosperity, tourism beats as a vital lifeline, invigorating our economy and nurturing our ambitions. As we forge this historic bond with Trip.com Group, the first global partnership after pandemic and first in Malaysia, spanning up to 10 markets, we fortify our commitment to embracing the world with open arms.”
“Tourism remains the driving force that propels Penang forward, fuelling economic growth and enriching lives across the state,” Yeow said.
