Malaysia – Tourism Malaysia London has enlisted UK-based ATW Travel Marketing as its official PR agency to handle the promotion of their Visit Malaysia 2026 campaign.
This collaboration marks Tourism Malaysia London’s first dedicated partnership with a PR agency since the pandemic, reflecting a hopeful resurgence in the nation’s tourism sector.
The PR agency’s remit includes crafting and executing a comprehensive PR strategy to raise awareness and bring attention to Visit Malaysia Year 2026. ATW Travel Marketing will work to generate favourable media coverage and encourage tourists to explore the vibrant beauty of Malaysia.
The Visit Malaysia Year 2026 campaign is Malaysia’s national endeavour to revitalise the country’s tourism, which was heavily affected by the pandemic. It will showcase Malaysia’s rich cultural tapestry, breathtaking natural wonders, and unparalleled experiences to travellers around the world.
The Malaysian government has already set targets to enhance the country’s tourism, both domestically and internationally. There will also be assistance provided to more than 200 cultural enthusiasts to help arrange artistic and cultural activities.
Noran Ujang, director of Tourism Malaysia London, said, “We are excited to collaborate with ATW Travel Marketing to boost our efforts further as we prepare for Visit Malaysia Year 2026. Their extensive experience and proven track record in the travel and tourism industry make them the ideal partner to help us showcase Malaysia’s diverse offerings. We welcome travellers to explore Malaysia’s rainforests, mountains, and pristine beaches. We aim to showcase Malaysia’s cultural diversity and natural beauty to captivate travellers and foster a deeper appreciation for our rich heritage.”
Hannah Filer, managing director of ATW Travel Marketing, also shared, “We are honoured to be selected as Tourism Malaysia’s official PR agency. Drawing on our extensive travel experience and deep understanding of Malaysia, we’ll craft captivating campaigns that ignite wanderlust and showcase the magic of this extraordinary destination. We’ll delve into diverse experiences like its captivating cuisine, sustainable travel options, and unique niche packages, from archaeological adventures to diving experiences, highlighting why Malaysia is a must-visit destination.”
