Singapore – Following the momentum of a two-year Memorandum of Cooperation (MoC) signed in April 2023, as well as their previous partnerships, experience and travel services platform Klook and the Singapore Tourism Board (STB) have decided to scale up partnership efforts with joint investments of over S$2m to drive inbound tourism to Singapore.
Through this initiative, Klook and STB launched an integrated events marketing campaign to raise awareness of the diverse range of leisure events in Singapore, and will be rolling out a second initiative anchoring on STB’s latest brand campaign ‘Made in Singapore‘.
With a vast array of events to occur in Singapore such as the Tour de France Prudential Singapore Criterium, Jumptopia, ZoukOut, and Singapore Comic Con, Klook introduces unique product bundles to enhance the overall experience and facilitate further discovery to encourage visitors to explore Singapore in a more holistic way, in turn driving strong returns for the local tourism and economy.
For the second initiative, the marketing and tactical partnership between STB and Klook in Southeast Asia will focus on digital content powered by Klook’s network of ‘Klook Kreators’, which are micro and nano content creators and affiliates that aim to drive engagement and conversion.
By using its Kreator channel to create authentic content, Klook is planning to leverage the power of social media to connect travellers to the best of what Singapore has to offer. From beauty and fashion to food, this digital-led campaign aims to engage and inspire social media-savvy travellers in Southeast Asia to experience the unique local Singapore flavour for themselves.
Talking about the partnership, Sarah Wan, general manager of Klook Indonesia, Malaysia, and Singapore, said, “Singapore has been a key destination leading travel recovery within Southeast Asia, and we’re excited to once again partner STB. We aim to inspire travellers by highlighting how Singapore makes unexpected, diverse and unique experiences possible.”
Meanwhile, Terrence Voon, executive director, Southeast Asia of STB, said, “We are delighted to team up with Klook to strengthen Singapore’s position as a compelling travel destination and leading events hub in Southeast Asia. Our new initiatives aim to drive tourism recovery and highlight distinctive experiences that make each journey to Singapore memorable. They will also complement STB’s new Made in Singapore campaign, which showcases how our city transforms ordinary moments into extraordinary experiences.”
