Singapore – Marketing Technology Awards, MARKETECH APAC’s latest initiative to recognise the groundbreaking achievements in marketing technology within the region, has officially unveiled the first roster of its official jury panel for its upcoming awards ceremony.
Composed of a wide variety of seasoned and leading marketing professionals in the Asia-Pacific region, the panel embodies a wealth of expertise and experience to carefully evaluate submissions in every category.
The first lineup of jury members includes:
- Dibin Raj, Global Head of Marketing Technology and Operations at Broadridge
- Prashant Sukhwani, VP for Marketing at Burger King India
- Bea Atienza, Marketing Director, Impactful Brand Experience at Colgate-Palmolive
- Stanley Toh, General Manager, Customer Engagements and Communications at Cycle & Carriage
- Jason Huan, Chief Marketing Officer at Endowus
- Rochelle Vandenberghe, Chief Marketing and Digital Business Officer at FWD Insurance
- Raymund Villanueva, Chief Marketing Officer at GoTyme Bank
- Nausicaa Charrier, Marketing and Communication Director, Singapore & Malaysia at Moët Hennessy Diageo
- Tiffany Tang, Marketing Director of Health & Hygiene – Malaysia, Singapore & Vietnam at Reckitt
- Jyane Quek, Global Head, Marketing Strategy for Consumers, Private and Business Banking at Standard Chartered Bank
- Neha Bhasin, Regional Director of Marketing and Communications at ZALORA Group
There are 45 curated and enterable sub-categories under the four main categories; brand collaboration, martech, industry leader, and team. The categories guarantee comprehensive coverage and highlight specific specialisations within the realm of marketing technology.
The ‘Brand Collaboration Categories’ invite submissions from brands that have showcased exceptional utilisation of technology to drive successful marketing campaigns. Martech agencies boasting platforms with robust technological capabilities are encouraged to submit under the ‘Martech Categories’.
Simultaneously, the ‘Industry Leader Categories’ welcome leaders who have demonstrated outstanding contributions, influence, and impact on their respective industries. The ‘Team Categories’ recognise tech teams that have seamlessly merged technical expertise with innovation to deliver exemplary solutions.
Aside from enterable categories, the Marketing Technology Awards also feature three ‘Grand Prix’ awards that are not for entry. Winners for the following awards will be determined by cumulative points that show their consistent excellence across the awards program.
The judging criteria for the awards are as follows:
Brand Collaboration: Objective (10%), Tech Selection Process (10%), Tech Implementation (30%), Results (50%)
Martech: Tech Capabilities (25%), Innovation (30%), Case Studies (45%)
Industry Leaders: Business Contributions (40%), Leadership (40%), Industry Influence (20%)
Teams: Team Culture (30%), Business Innovation (30%), Team Performance (40%)
The Marketing Technology Awards is an inaugural event that aims to shine a spotlight on brands, agencies, and martech companies that have played a transformative and innovative role in shaping the marketing landscape.
This year, MARKETECH APAC is bringing the awards ceremony to the place where tradition and innovation converge in a vibrant melting pot, Singapore.
Joven Barceñas, founder and CEO of MARKETECH APAC, said, “What inspired the creation of the Marketing Technology Awards was the genuine desire to acknowledge and celebrate the role of tech in the marketing industry. The Marketing Technology Awards strives to represent each of the key markets in the Asia Pacific. The composition of the grand jury reflects a commitment to diversity, ensuring that perspectives from various regions and sectors are represented in the judging process.”
“There will be 5 judging groups: 2 for the Brand Collaboration categories, 2 for the MarTech categories, and 1 for the Industry Leaders and Team categories. We made sure that each region in the Asia Pacific is well represented in each judging group. Each group will be composed of a head of jury and 6 jury members. The head of jury will audit the results and ensure impartiality and integrity in the judging process,” he added.
Key dates related to the awards ceremony this 2024 are as follows:
Entry Submission – until June 28, 2024
Judging Period – July 8-19 2024
Gala Dinner and Awarding Ceremony – September 27, 2024
The nomination fee is US$249 (early-bird rate), applicable until April 30, 2024. After which, the standard fee of US$349 applies.
Head over to the official event site for the complete details. Interested parties can contact MARKETECH APAC’s team about the nomination process and sponsorship opportunities at [email protected].
