Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
SME Featured Southeast Asia
No posts found

TikTok, NTUC LHUB to launch digital marketing courses for small businesses

by Jean Cabico

-

February 17, 2022

TikTok-and-NTUC-LHUB

Singapore – Short-video sharing platform TikTok and Singapore’s national confederation of trade unions, National Trades Union Congress LearningHub (NTUC LHUB), have signed a Memorandum of Understanding (MOU), aimed at delivering quality training and resources in social media marketing and content creation for small businesses.

NTUC LHUB said that more small businesses turn to digital platforms to reach new audiences, and many are leveraging new age platforms such as TikTok which has exceeded 240 million users in SEA alone. From increasing brand awareness to extending their business reach, TikTok has played a key role in helping local micro-businesses to connect directly with their customers and grow their presence online.

The MOU will see NTUC LHUB leveraging its strong network within the Labour Movement and its associations such as the Freelancers and Self-Employed Unit (U FSE), Singapore National Co-Operative Federation (SNCF), and Young NTUC. In addition, NTUC LHUB will be working closely with TikTok to develop a suite of courses that empower content creators to grow their brand presence on social media platforms. 

To kick off the partnership, NTUC LHUB will begin running the TikTok-endorsed ‘Design Thinking for Social Media’ course in March 2022. The two-day course leverages design thinking concepts for social media content creation. Furthermore, the collaboration will translate into training courses that are applicable to all workers in due course.

Anthony Chew, NTUC LearningHub’s director of Infocomm Technology, commented that they are thrilled to be partnering with TikTok to empower Self-Employed Persons (SEPs) to navigate and keep pace with the rapidly changing social media landscape in order to create new business and employment opportunities. 

“Working closely with TikTok, NTUC LearningHub will be on the pulse of new trends and developments straight from the source, hence ensuring that our training in social media and digital marketing remains highly relevant, timely and spot-on for our learners. In addition, NTUC LearningHub is also uniquely placed within the Labour Movement ecosystem to support the outreach efforts to self-employed persons,” said Chew.

Meanwhile, David Jay Gomez, TikTok’s head of brand partnerships for SEA, noted that they are witnessing an increase in small businesses across SEA, leveraging their platform to drive tangible impact and they are deeply committed to using their platform to educate and equip their community with the relevant skills and training as they navigate the ever-evolving business landscape. 

“Through our partnership with NTUC LearningHub, we look forward to empowering more micro-businesses and freelancers to drive their business and Singapore’s digital economy forward,” said Gomez.

Jean See, the director of NTUC Freelancers and Self-Employed Unit (U FSE), said, “With continual learning support as a cornerstone of NTUC’s membership proposition, we are excited that U FSE and NTUC LearningHub will be jointly rolling out a ‘Community of Practice’ series to bridge classroom training with expert insights to empower members to stand out from the competition.”

Singapore citizens and permanent residents can enjoy 50% off the course fees, and are eligible for the utilisation of SkillsFuture credit and Post-Secondary Education Account (PSEA). Interested individuals can register for the ‘Design Thinking for Social Media’ course at NTUC LHUB website.

Related Tags SME Singapore TikTok Southeast Asia Partnership NTUC LHUB digital marketing courses
Share this article

Related Articles

View All
Indonesia-K-Pop-TikTok-Videos
Platforms Featured Southeast Asia
Indonesia comes out as top creator of K-pop content on TikTok
November 12, 2021
By Teddy Cambosa
TalkWalker
Technology Featured APAC
Consumer intel Talkwalker adds TikTok analytics to platform
November 9, 2021
By MARKETECH APAC
Untitled design (15)
Marketing Featured APAC
dentsu APAC, TikTok inks tie-up to help brands win on the short-video platform
October 19, 2021
By MARKETECH APAC
TikTok launches 'Singapore Wellness Hub' in honor of World Mental Health Month
Platforms Featured Southeast Asia
TikTok launches 'Singapore Wellness Hub' in honor of World Mental Health Month
October 8, 2021
By MARKETECH APAC
TikTok PH launches 'Negosyo Mo Na Yan' campaign for budding F&B entrepreneurs
SME Featured Southeast Asia
TikTok PH launches 'Negosyo Mo Na Yan' campaign for budding F&B entrepreneurs
September 28, 2021
By MARKETECH APAC
reboot program
Marketing Featured Southeast Asia
NTUC LHUB teams up with NTUC U SME, The FinLab, NP to launch ‘Reboot’ program for SMEs
March 10, 2021
By Jean Cabico
No posts found

Featured Articles

View All
This overarching report explores the current state of customer engagement and tells marketers what they need to know
Main Feature Marketing Partners APAC
Explore the state of customer engagement in 2022
February 16, 2022
By MARKETECH APAC
Expert Up Close: Shahid Nizami, ActiveCampaign’s regional VP for APAC
Main Feature Technology APAC
Expert Up Close: Shahid Nizami, ActiveCampaign’s regional VP for APAC
February 10, 2022
By MARKETECH APAC
CF-Feature-Image-1
Main Feature Marketing Partners Southeast Asia
Brands, conquer the Malaysian market with this all-embracing local consumer report
February 10, 2022
By MARKETECH APAC
What’s NEXT: Top tips for CRO this 2022
Main Feature Marketing APAC
What’s NEXT: Top tips for CRO this 2022
January 31, 2022
By MARKETECH APAC
Top Stories for January: A food delivery platform's new brand mascot comes out on top
Main Feature Marketing APAC
Top Stories for January: A food delivery platform's new brand mascot comes out on top
January 31, 2022
By MARKETECH APAC
What’s NEXT: Why brands must adopt a multi-platform strategy for social advertising
Main Feature Marketing Partners APAC
What’s NEXT: Why brands must adopt a multi-platform strategy for social advertising
January 28, 2022
By MARKETECH APAC
No posts found

Most Recent Articles

SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
May 30, 2025
Fatima Baduria
No posts found
Okaya Power awards integrated media duties to dentsu X India 
May 30, 2025
Aliza Carmona
PepsiCo joins Formula 1’s growing list of official partners
May 30, 2025
Teddy Cambosa
UNIQLO Singapore to open first touchpoint concept store for online-to-offline shopping experience
May 30, 2025
Fatima Baduria
CelcomDigi celebrates preservation of Bornean languages with new chatbot, campaign
May 30, 2025
Teddy Cambosa
Café de Coral pays tribute to generational bonds in new dentsu HK campaign
May 30, 2025
Aliza Carmona
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin