Manila, Philippines – TikTok in the Philippines is moving to support would-be entrepreneurs through the launch of its new campaign, ‘’Negosyo Mo Na Yan’. Negosyo is a Tagalog term for business, and the campaign is aimed at helping Filipinos cope financially in these trying times by empowering them to launch their own businesses.
Through this campaign, TikTok hopes to equip aspiring entrepreneurs with the tools and basic knowledge they need to jumpstart their business ventures. During the pandemic, a lot of beginning and closeted entrepreneurs came out of their shells with online marketplaces seeing an unprecedented surge during the period. With this, content platforms and e-commerce platforms themselves have been launching online initiatives to teach budding business owners to navigate and foray into online selling.
‘Negosyo Mo Na Yan’ will focus solely on food-related businesses, largely because, according to the short video platform, most of the thriving local businesses born during the pandemic are centered around food.
The campaign will kick off with ‘Negosyo Week’ from 27 September to 3 October 2021. During this period, a series of masterclasses will be hosted by different TikTok partners via TikTok Live. Each session will last for 2 hours where viewers will gain insights and information relevant to a food entrepreneur’s journey. Partner speakers include GCash, Puregold, Abenson, Canva, and When In Manila Food as well as Globe.
This will be followed by a #NegosyoRecipe challenge from 4 October to 21 October 2021, where participants can win amazing prizes, including appliances and tools that can help them start their businesses. In order to join, users need to upload their best negosyo recipe videos on TikTok using the hashtag #NegosyoRecipe. TikTok will then select 10 creators from among all the participants who will move on to the next round.
Shortlisted creators will be given the exclusive chance to develop their negosyo ideas, and improve their business models through one-on-one mentoring sessions. The challenge will culminate with a business pitch, where the final 10 creators will present their ideas to a panel of judges composed of respected entrepreneurs and experts from the food industry such as RJ Ledesma of Mercato Group, celebrity chef Marvin Agustin, and Mark del Rosario of Let’s Eat Pare.
After the pitch, the three creators with the most promising business ideas will be awarded as winners. Along with the business-building tools, one grand winner will also be entitled to a six-month mentorship with Marvin Agustin, which includes a spot in his cloud kitchen, The Secret Kitchen.
As the leading short video platform, TikTok has been ramping up its content strategy in order to include conversations relevant to society. Its Singaporean counterpart has recently launched a livestream series dedicated to anchoring the discussion on mental health awareness.