Singapore – Short video platform TikTok has announced its latest Sound and Login Kits which now allows third-party apps to create more frictionless sharing and authentication experiences for their users.
With the introduction of the new software development kits (SDKs), it is now easier for the TikTok community to share sounds and seamlessly log in with their TikTok credentials through the all-new Sound and Login Kits for TikTok.
As part of this new tool kit launch, TikTok will add Singapore-based food discovery platform Burpple to its platform, as both brands embark on a first-of-its-kind partnership to cultivate the buzzing and passionate food-loving community in Singapore. TikTok users in Singapore will be able to sign into Burpple quickly and securely through their TikTok login credentials from 7 May.
For Vanessa Brown, director of business development for SEA, ANZ and South Asia at TikTok, the new tool kit integration comes at a time when more third-party apps across a variety of categories and use cases are looking to tap into the TikTok community for their own platforms.
“Through the Sound Kit and Login Kit for TikTok, we’re providing seamless integration solutions that help developers expand their reach, increase exposure for creators, and empower our community to showcase their content on other platforms,” Brown stated.
Speaking about their partnership with TikTok, Theodora Lai, chief strategy officer at Burpple, commented, “This integration not only allows for a more seamless experience between Burpple and TikTok users, but will also connect our food-loving communities, provide more creative ways to express and encourage even greater engagement within the social sphere.”
She added, “Our goal at Burpple has always been to bring people closer together through food and enabling community-driven reviews for the best recommendations on where and what to eat, and this partnership further fuels our mission to continue creating and providing people with a unique food discovery experience.”
This is just one of the newest endeavors TikTok has engaged in support of brands looking to expand their campaign strategy, such as with IPG Mediabrands and iHeartRadio. It has also seen marketing companies like Adjust join their TikTok Marketing Partner Program to aid advertisers on their TikTok ad campaigns.
Part of the recent slew of TikTok partnerships and kit releases sheds light on the platform’s pledge to make the platform more ‘inclusive’ and safer, with a new set of guidelines released earlier this year.
