Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Platforms Featured Southeast Asia
No posts found

TikTok launches online marketplace, TikTok Shop, in PH

by Carlo Sarabia

-

July 1, 2022

TikTok launches online marketplace, TikTok Shop, in PH

Manila, Philippines — TikTok, the popular short-form video platform, recently launched its online marketplace, TikTok Shop, in the Philippines. Through this brand new e-commerce platform, TikTok Shop aims to open up more business opportunities for brands and small- to medium-sized enterprises. All these, whilst providing a fresh new shopping experience for users and opportunities for local content creators alike.

TikTok Shop in the Philippines aims to provide local businesses with a new avenue for reaching out to customers. It also aims to make purchasing possible and more accessible for Filipinos without leaving the mobile entertainment platform. At TikTok Shop in the Philippines, users can purchase items from various categories of products including fashion, home and living, beauty and personal care.

Meanwhile, merchants will be able to enjoy zero commission fees on the platform for selected products whilst payment service fees are capped at one per cent to payment service partners. TikTok Shop products can be purchased through product anchors embedded in short videos, live streams, and the TikTok Product Showcase tab of a merchant’s TikTok page, making it easy for users to be entertained and yet shop at the same time.

Last June 15 to 21, TikTok Shop held its maiden mid-year sale in the Philippines, highlighted by super deals and users enjoyed up to discounts and subsidised shipping and first-time buyers received coupons and discounts.

Celebrities and top content creators joined the very first sale, including actress Glaiza De Castro, TV host Macoy Dubs, and content creator Alfea, who did key live sessions and short video posts via TikTok Shop.

Kimberly Duyag, CEO of local cloth and garment brand KILY.PH, shared her experience, “Many sellers have been surprised by the platform’s support, especially the free shipping vouchers and discount promotion. Plus it also enables merchants, brands and creators to showcase and sell their products directly on TikTok via feed, content or live stream.”

The week-long mid-year sales campaign saw TikTok Shop Philippines gain a 33% growth in its daily gross merchandise value. The e-commerce platform’s number of daily orders likewise jumped by 29%, while the volume of live stream climbed 36% compared to the previous week.

Related Tags Philippines TikTok Platforms TikTok Shop
Share this article

Related Articles

View All
tiktok-unveils-new-multi-channel-programme-for-smbs-in-asia
SME Featured Southeast Asia
TikTok unveils new multi-channel programme for SMBs in Asia
June 30, 2022
By Christian Calma
TikTok Sama-sama tayo #PrideTogetherPH
Platforms Featured Southeast Asia
TikTok celebrates Pride Month via Sama-sama tayo #PrideTogetherPH creator livestream event
June 17, 2022
By Carlo Sarabia
unveils partnership with in-game advertising (26)
Platforms Featured Southeast Asia
E-commerce platform Ginee partners with TikTok Shop to help Indonesian brands grow through Ginee Ads
June 14, 2022
By Christian Calma
Brainlabs’ Consumer Acquisition joins TikTok Marketing Partner Program
Marketing Featured Global
Brainlabs’ Consumer Acquisition joins TikTok Marketing Partner Program
June 3, 2022
By Teddy Cambosa
Hootsuite announces integration with TikTok
Platforms Featured Global
Hootsuite announces integration with TikTok
May 27, 2022
By Teddy Cambosa
31st SEA Games taps TikTok as official partner
Platforms Featured Southeast Asia
31st SEA Games taps TikTok as official partner
May 13, 2022
By Carlo Sarabia
No posts found

Featured Articles

View All
The exception: Hearing from a Russian global brand in a sea of corporate boycotts
Premium Main Feature Marketing Global
The exception: Hearing from a Russian global brand in a sea of corporate boycotts
June 27, 2022
By MARKETECH APAC
Havas Group - Alberto
Main Feature Marketing Global
Expert Up Close: Alberto Canteli, CEO & Chairman of Havas Group
June 23, 2022
By MARKETECH APAC
MARKETECH APAC to launch webinar this July to discuss transforming marketing intel into actionable insights
Main Feature Marketing Partners Southeast Asia
MARKETECH APAC to launch webinar this July to discuss transforming marketing intel into actionable insights
June 21, 2022
By MARKETECH APAC
MA Reels - METAVERSE
Main Feature Platforms APAC
MARKETECH APAC Reels: The Metaverse Series
May 31, 2022
By MARKETECH APAC
Top Story: How airasia ride looks to disrupt e-hailing as it marks regional expansion
Main Feature Marketing Southeast Asia
Top Story: How airasia ride looks to disrupt e-hailing as it marks regional expansion
May 27, 2022
By MARKETECH APAC
SEA roundtable: Marketing leaders bare their best strategies in customer acquisition, retention for the post-pandemic
Main Feature Marketing Partners APAC
SEA roundtable: Marketing leaders bare their best strategies in customer acquisition, retention for the post-pandemic
May 25, 2022
By MARKETECH APAC
No posts found

Most Recent Articles

bacha coffee concept store HK launch
Bacha Coffee opens first flagship store in Hong Kong at Harbour City
May 9, 2025
Aliza Carmona
No posts found
L'Oréal Travel Retail debuts first SkinCeuticals A.G.E. Lab at Changi Airport T3
May 9, 2025
Fatima Baduria
KL Wellness City, PUMM team up for wellness-driven productivity talk for entrepreneurs, corporates
May 9, 2025
Teddy Cambosa
Dentsu India appoints John Thangaraj as chief strategy officer for creative & media
May 9, 2025
Aliza Carmona
Samsung highlights power of AI in latest global advertising campaign with BBH Singapore
May 9, 2025
Fatima Baduria
Crikey’s latest campaign with DDB Melbourne shows why they’re the real election winners–kind of
May 9, 2025
Teddy Cambosa
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
  • Indonesia
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin