Sydney, Australia – Australia-based independent public relations agency Thrive PR has been reappointed by computer company ASUS as its public relations agency of record in the ANZ region, following a renewed competitive pitch.
Thrive PR has been ASUS’ agency of record in the region since 2017. In this renewed partnership, Thrive PR will continue to manage all of the tech giant’s product launches and announcements in ANZ, to reach ASUS communities across key market segments including lifestyle, gaming, smartphone users and commercial.
In addition, Thrive PR will also work with ASUS on their brand strategy to help drive ambitious growth objectives in the local market.
For Leilani Abels, managing director at Thrive PR, the agency has always been inspired with the ethos ASUS’ branding holds, which is ‘we dream, we dare…we are always in search of incredible ideas and experiences’.
“My role is to provide Thrive’s clients with the best PR talent to help achieve their business goals and to give the Thrive team opportunities to work with the world’s biggest brands who are best in class. I’m confident the ASUS x Thrive partnership will continue to go from strength to strength with renewed ambitions,” Abels stated.
Meanwhile, Farzeen Quadir-Hegde, head of marketing – SYS BG at ASUS, commented that Thrive is as passionate about technology and innovation as they are, which aligns harmoniously with ASUS’ brand values to aspire to deliver the incredible in everything they do.
“The team has consistently shown an innate understanding of our brand and products, with ideas that challenge traditional thinking, and deliver outstanding results time and time again. We’re excited to see what’s to come,” Quadir-Hedge added.
Thrive has been working closely with tech companies as their clients, including being reappointed by tech company Ubisoft, which has been their client since 2015.
