Australia – Tourism Tasmania, the tourism marketing firm of the Tasmanian Government in Australia, has awarded its media account to media communications agency Starcom.
The partnership will see Starcom handling Tourism Tasmania’s planning, buying, and digital media, as well as leading the firm’s media strategy. In addition, the media agency has also been tasked with connecting people culturally and emotionally to the state through domestic and international marketing programs, to create travel demands, increasing Tasmania’s economic and social value.
“We’re excited to embark on this partnership with the Starcom team who bring a wealth of experience in executing effective media solutions with data-driven precision. Starcom’s approach as the Human Experience agency is a natural fit with Tourism Tasmania’s brand promise and we look forward to working together to find innovative ways to continue telling Tasmania’s story,” said Emma Terry, the chief marketing officer of Tourism Tasmania.
Meanwhile, Nancy Lan, the managing director of Starcom Sydney, commented that they have created a tailored, connected platform for Tourism Tasmania that enables them to deliver the right experience to the consumer along their journey at a critical time for the domestic travel sector.
“As the Human Experience agency, we are delighted to design experiences with Tourism Tasmania to market one of the most beautiful and unordinary destinations in the world,” said Lan.