Sydney, Australia – Advertising and customer experience agency The Works, which is part of global company Capgemini, has recently been appointed by the Australian arm of electronics company LG Electronics to work for the brand’s communication in the country.
Through the appointment, The Works is currently developing brand campaigns under LG’s ‘Life’s Good’ marketing platform, for its wide range of consumer electronics such as televisions, laptops, smart speakers, vacuums, refrigerators, washing machines and dryers.
The integrated campaigns will be LG’s first locally produced master brand work in more than 10 years and will showcase some of the unique product features LG’s products are known for. Said integrated campaigns are set for release later this year.
Gemma Lemieux, marketing director at LG Electronics Australia, said, “The Works impressed us with their understanding and insights of our key categories, and the creative executions will connect with Australians in a fun and exciting way as we tell the important next phase of the LG story.”
Meanwhile, Kristie Thistlethwaite, managing partner at The Works, commented, “LG is an iconic global brand and we’re delighted to be given the opportunity to work on developing campaigns that have a distinct Australian outlook. Now more than ever we’re looking for products that make our lives at home that little bit easier and LG has an innovative portfolio which does just that.”
