Singapore – Advertising network TBWA\Asia has appointed Gabey Goh, former editor for Asia at research, case studies, and best practice provider firm WARC, to be its new associate director of innovation content.
As part of her new role, Goh will now be responsible for helping develop and execute the Asia collective’s innovation content strategy to deepen thought leadership and stimulate innovative ideas across the region.
Commenting on her appointment, Goh said that it was hard to say no to joining a team that brings positive disruption to brands, in a time when leading-edge thinking and work has become a necessary and business-critical asset.
“I can’t wait to lend a hand in telling these stories of transformation and triumph from Asia, with TBWA,” added Goh.
Meanwhile, Tessa Conrad, TBWA\Asia’s head of innovation, shared that to effectively articulate and amplify the creation of value they strive to bring to the clients via their innovation capabilities, the role of innovation content director has become an imperative.
“Gabey’s adept ability to identify key emerging patterns across cultural content, data, technology and consumer behavioural trends, coupled with her experience and passion to create valuable and insightful reports, which resonate across cultural and geographical boundaries, will enable us to achieve our ambition,” said Conrad.
