Tag: TBWA\Asia

Singapore – TBWA, has announced today the appointment of Ellie Brocklehurst to chief marketing officer for Asia. This is a new role for the agency, a key member of the leadership team responsible for elevating the branding, communications and marketing efforts of the agency.

She was most recently the head of growth marketing at Wunderman Thompson/VML. During her four years at the agency, Ellie was responsible for the growth marketing & communications function across Asia, including lead-gen marketing initiatives, client events, media relations and thought leadership. 

Most recently, her scope included working with in-market leaders and client teams to identify key growth opportunities with APAC’s top clients. 

Prior to her Wunderman Thompson/VML stint, she was the regional communications lead for BBDO, leading all internal and external communications for Asia. During her time here, she also supported regional clients in their content efforts by offering her expertise and leadership on key accounts such as AIA and Hilton.

Brocklehurst has over 13 years’ experience working in leading PR and Marketing agencies, with nearly a decade spent in Singapore. In addition to her expertise in growth marketing and communications, her knowledge and understanding of the nuances across each market in the Region and the ability to leverage these is what makes her a great new addition to the regional leadership at TBWA. 

Speaking on her new role, Brocklehurst said, “TBWA has always been a creative powerhouse in Asia, and globally, and I feel incredibly privileged to be joining such a strong and successful agency. Being the Disruption® company, an agent for change for brave clients looking to grow and succeed, is a clear and very cool value proposition. I’m excited to dive right in and work with the team on a growth strategy that will take our clients and agency to great new heights.”

Meanwhile, Sean Donovan, TBWA\ President, Asia, comments, “As a means of achieving a greater share of the future for our clients, for the last few years we have migrated the way we work toward a more borderless mindset. The creation of a CMO role, and particularly Ellie’s appointment to it, gives us even better ability to leverage the power of the collective across Asia to bring Disruption® to life across the total brand experience for our clients.”

Singapore – TBWA Asia has appointed Peter Khoury, the current chief creative officer of TBWA, to the position of regional chief creative officer as well as the chief creative officer for TBWA Singapore, effective January 1st. Khoury will work from TBWA’s Singapore offices. 

As chief creative officer of TBWA\Singapore, Khoury works closely with president of TBWA\Singapore, Mandy Wong, as well as deputy executive creative director Loo Yong Ping and executive creative director Asheen Naidu. Together, they are in charge of the agency’s clientele, which consists of companies like Hilton, National Arts Council, Singapore Airlines, and NCS, among others. 

In addition to his position at TBWA\Singapore as chief creative officer, Khoury will take on additional duties in his role as regional chief creative officer. He will work closely with the regional creative leadership team in this expanded role, which consists of Veradis Vinyaratn (Mike), chairman of TBWA\Thailand, Melvin Mangada, chief creative officer at TBWA\SMP Philippines, Takahiro Hosoda, chief creative officer at TBWA\Hakuhodo, Ronnie Wu, chief creative officer at TBWA\China, and Takahiro Hosoda. 

Khoury took over as creative lead, global, after moving from TBWA\NEBOKO in the Netherlands, where he worked on the adidas account. Prior to this change, he spent eight years as the chief creative officer at TBWA\Hunt Lascaris, where he made a major contribution to the agency’s numerous years of straight individual agency accolades.

Speaking about the appointment, Sean Donovan, president, TBWA\Asia, said, “As we gear up for a new year and a new level of Disruption and growth, Peter joining us reinforces our continuous commitment to re-invent how we create ongoing value and deliver sustainable creative solutions for our clients. A dynamic world requires a dynamic approach.” 

He added, “Perhaps I’m biased, having worked with Peter in South Africa for many years, but I can attest to his outstanding creative capabilities and the vital role he played in the growth and creative success of TBWA\Hunt Lascaris. His impact has already been felt, and I’m excited to see more of this in the coming months.” 

Meanwhile, Mandy Wong, president of TBWA\Singapore, said, “We entered 2023 with ambitious targets, and closed off having exceeded our plan. As we set our sights on 2024, I’m delighted to welcome Peter to the agency, and the region.”

Singapore – TBWA\Asia has announced today that Mandy Wong, former managing director of TBWA\Singapore, has been named president of TBWA\Singapore. She will be taking the role together with Alrick Dorett, chief operating officer of TBWA\Singapore and Malaysia, and chief pricing officer of TBWA\Asia, as CEO Ara Hampartsoumian resigns from his position, a role he’s held since 2019.

Sean Donovan, TBWA\Asia President, said, “Change is opportunity. Time and again, the agency’s ability to respond to and grow from rapid change has been central to its success. Mandy and Alrick have demonstrated over the last several years that they are the ideal candidates to step up and lead our agency into its next great chapter. We’re thrilled both have accepted their new leadership roles.” 

Wong and Dorett bring together a deep and diverse set of competencies, backgrounds, and business perspectives. Wong’s focus will include client engagement, new business, talent and expanding TBWA’s creative competencies, while Dorett’s focus will include innovation and technology-driven transformation, operations, finance, and commercial strategy. 

Donovan added, “Ara has been part of the leadership team at TBWA\Singapore for eight years, first as managing director then as CEO. We thank him for the contributions he has made to the growth of our people, our clients and our collective. He leaves with our very best wishes.” 

Asheen Naidu, deputy executive creative director of TBWA\Singapore, has been promoted to lead the creative department as executive creative director, replacing Andy Grant who is leaving the agency. Naidu will join the Asia Creative Leadership Gang and continue to work closely with Perry Essig, who returned to Asia as chief creative experience officer. 

Meanwhile, Emmanuel Sabbagh who returned to Asia in July as chief strategy officer of TBWA\Asia will lead the Singapore planning department. Prior to moving to Asia, Emmanuel was chief planning officer at TBWA\Paris and global planning director for the agency’s McDonald’s portfolio. Emmanuel is based out of Singapore. 

Donovan concluded, “We’re fortunate to have incredible depth of leadership, not only within the Singapore agency, but within Asia and globally. This continued commitment and investment in training and developing of our people across all our critical roles [have] ensured TBWA\Singapore is set up for success under the leadership of Mandy and Alrick. We wish them well, and we thank Ara and Andy for their contribution to TBWA\Singapore.” 

Singapore – Advertising network TBWA\Asia has welcomed back Perry Essig, most recently the executive creative director at dentsu international, to step into the newly created role of chief creative experience officer.

In his new role, Essig will be working closely with the collective’s creative leadership across Asia and Ben Williams, TBWA\Worldwide’s chief creative experience officer, who was appointed to the role in October 2021. He will be joining a team tasked with further deepening the collective’s creative vision to push the boundaries of brand experience, by leveraging the power of creativity. Essig will also be focused on strategically pushing the creative integrity of the agency’s products and guiding clients in exploring new approaches, which add ongoing value and impact.

The appointment marks a return for Essig to the TBWA\ Collective, moving to Singapore from New York, where he worked at dentsu international. Prior to this role, Essig was the global creative lead for Standard Chartered and Singapore Airlines at TBWA\Singapore. He has also helmed global accounts at TBWA\Chiat\Day New York, TBWA\Juniper Park\Toronto, and Publicis.

Commenting on his appointment, Essig said, “With the lines blurring between digital and real-life, brands have evolved in how and where they’re showing up, immersing themselves further into our lives through the experiences they are creating. That’s what makes this role so exciting. I look forward to working with TBWA’s creative force across the region and globe to create needle-moving experiences for our clients.”

Meanwhile, Sean Donovan, president of TBWA\Asia, shared that as brand experience becomes the keystone of marketing strategy, it’s imperative, as creative partners that they provide a cohesive lens with which to affect disruptive growth.

“With Perry joining the team, we will be accelerating our Collective mission to deliver impactful work in an increasingly fragmented landscape,” said Donovan.

In May this year, TBWA\Worldwide appointed Kazoo Sato, former executive creative director at TBWA\Hakuhodo, to be its new chief creative sustainability officer at TBWA\Hakuhodo and TBWA\Asia. He will be the key creator of solutions to sustainable problems through the creation of innovative and unconventional design thinking, creative campaigns, products, experiences, and communications.

Tokyo, Japan – Global advertising agency TBWA\Worldwide has appointed Kazoo Sato, former executive creative director at TBWA\Hakuhodo, to be its new chief creative sustainability officer at TBWA\Hakuhodo and TBWA\Asia.

In his new role, Sato will be the key creator of solutions to sustainable problems through the creation of innovative and unconventional design thinking, creative campaigns, products, experiences, and communications for TBWA\Hakuhodo and TBWA\Asia collective. He will also be responsible for engaging in activities, which elevate the agency in Japan and the entire Asia collective’s learning and engender a pervasive culture around sustainable solutions. 

Moreover, Sato will be helping identify and define the clients’ long-term value, brand goals, and business objectives, advising on insight and approaches to drive change and make a positive impact across society, business, and the environment. 

Sean Donovan, TBWA\Asia’s president, shared that creativity is the most potent skill they can bring to address the issues of sustainability and Sato’s elevation to lead both TBWA\Hakuhodo and TBWA\Asia’s creative approach to sustainability is a natural one.

“His passion and curiosity about sustainability are evident across the work he has consistently delivered in his capacity as a chief creative officer of TBWA\Hakuhodo. In his new role, Kazoo will strive to make sustainability actionable and relevant across all clients and agencies by leveraging his outstanding and distinctive approach to creativity,” said Donovan.

TBWA said that in addition to this role, Sato was accepted and has commenced studying at the highly regarded Graduate College of Global Environmental Studies in Tokyo towards an MA in Global Environmental Studies.

Meanwhile, Chris Iki, TBWA\Hakuhodo’s chief operating officer, said, “This is an exciting career opportunity for Kazoo, who has consistently leveraged the power of creativity to make a difference in people’s lives and a positive impact on the planet, which is evidenced in his extensive portfolio of work. We congratulate Kazoo on his role and wish him well with his studies.”

Singapore – Advertising network TBWA\Asia has appointed Gabey Goh, former editor for Asia at research, case studies, and best practice provider firm WARC, to be its new associate director of innovation content.

As part of her new role, Goh will now be responsible for helping develop and execute the Asia collective’s innovation content strategy to deepen thought leadership and stimulate innovative ideas across the region.

Commenting on her appointment, Goh said that it was hard to say no to joining a team that brings positive disruption to brands, in a time when leading-edge thinking and work has become a necessary and business-critical asset.

“I can’t wait to lend a hand in telling these stories of transformation and triumph from Asia, with TBWA,” added Goh.

Meanwhile, Tessa Conrad, TBWA\Asia’s head of innovation, shared that to effectively articulate and amplify the creation of value they strive to bring to the clients via their innovation capabilities, the role of innovation content director has become an imperative. 

“Gabey’s adept ability to identify key emerging patterns across cultural content, data, technology and consumer behavioural trends, coupled with her experience and passion to create valuable and insightful reports, which resonate across cultural and geographical boundaries, will enable us to achieve our ambition,” said Conrad.