Singapore – Advertising agencyTBWA\ Singapore has announced that it is welcoming a new lineup of creative talents in the company to boost their creative discipline.
Loo Yong Ping joins the company as creative director, where he brings over 10 years of experience across multi-platform and integrated work and has won almost every creative award in the industry. Ping has worked with global agencies Ogilvy and Tribal DDB, media companies BBC and Fox International, and for brands which include HSBC, McDonald’s, Twitter, and SingTel.
Angie Featherstone, a copywriter, and Eirma Webster, an art director, join the company as creative directors. Featherstone and Webster bring diverse skills from global agencies BBH, Leo Burnett, and McCann Erickson, with work spanning across brands like IKEA, Mastercard, Axe, Levi’s, SK-II, and Vaseline.
Meanwhile, Fernanda Machado joins TBWA\ Singapore as senior creative. With 15 years of experience across South and North America in agencies Africa Brazil, David The Agency, and Leo Burnett Detroit, Fernanda brings copywriting, craft, and motion graphics across work that has been recognized at well-known award shows.
The expansion of the team will also see new art directors namely Chris Leow and Zachary Desker joining the company. Leow has a hybrid background in video editing and motion graphics, which has led to his work on a broad spectrum of integrated campaigns which include ‘JollieEverAfter’, ‘Virtual Sentosa’, and ‘Absolut It’s In Our Spirit’.
Lastly, Amanda Devarajan and Yashanti Yap are welcomed as new copywriters. Devarajan has built a portfolio of conceptual writing and highly impactful work across PR, integrated, and film spanning agencies, and has worked recently with Ogilvy Singapore. Meanwhile, Yap, who recently worked with BBH Singapore, brings into the company her copywriting and motion graphic skills which are evident across her work.
Speaking about the new hires, Andy Grant, ECD at TBWA\ Singapore said, “In true TBWA\ style we’ve found the most unique ‘Pirates’ out there. I’m thrilled to have this diverse and skilled talent on board who are all disrupting creativity in their own way. I’m looking forward to them helping us achieve our goal of creating world-class work for our incredible roster of clients.”
In February, the agency also announced the elevation of its former managing partner Mandy Wong to take the helm as the new managing director.
