Marketing Featured Southeast Asia

TBWA\ Singapore welcomes new roster of creative talents

Singapore – Advertising agencyTBWA\ Singapore has announced that it is welcoming a new lineup of creative talents in the company to boost their creative discipline.

Loo Yong Ping joins the company as creative director, where he brings over 10 years of experience across multi-platform and integrated work and has won almost every creative award in the industry. Ping has worked with global agencies Ogilvy and Tribal DDB, media companies BBC and Fox International, and for brands which include HSBC, McDonald’s, Twitter, and SingTel.

Angie Featherstone, a copywriter, and Eirma Webster, an art director, join the company as creative directors. Featherstone and Webster bring diverse skills from global agencies BBH, Leo Burnett, and McCann Erickson, with work spanning across brands like IKEA, Mastercard, Axe, Levi’s, SK-II, and Vaseline.

Meanwhile, Fernanda Machado joins TBWA\ Singapore as senior creative. With 15 years of experience across South and North America in agencies Africa Brazil, David The Agency, and Leo Burnett Detroit, Fernanda brings copywriting, craft, and motion graphics across work that has been recognized at well-known award shows.

The expansion of the team will also see new art directors namely Chris Leow and Zachary Desker joining the company. Leow has a hybrid background in video editing and motion graphics, which has led to his work on a broad spectrum of integrated campaigns which include ‘JollieEverAfter’, ‘Virtual Sentosa’, and ‘Absolut It’s In Our Spirit’.

Lastly, Amanda Devarajan and Yashanti Yap are welcomed as new copywriters. Devarajan has built a portfolio of conceptual writing and highly impactful work across PR, integrated, and film spanning agencies, and has worked recently with Ogilvy Singapore. Meanwhile, Yap, who recently worked with BBH Singapore, brings into the company her copywriting and motion graphic skills which are evident across her work.

Speaking about the new hires, Andy Grant, ECD at TBWA\ Singapore said, “In true TBWA\ style we’ve found the most unique ‘Pirates’ out there. I’m thrilled to have this diverse and skilled talent on board who are all disrupting creativity in their own way. I’m looking forward to them helping us achieve our goal of creating world-class work for our incredible roster of clients.” 

In February, the agency also announced the elevation of its former managing partner Mandy Wong to take the helm as the new managing director. 

Marketing Featured Southeast Asia

TBWA\ Singapore promotes Mandy Wong to managing director

Singapore – Advertising agency TBWA\ in Singapore, which dubs itself as ‘The Disruption Company’, has promoted its managing partner Mandy Wong to the role of managing director, with immediate effect.

Wong who took the managing partner position in early 2019, has been with the TBWA\ Collective since 2001, working out of Malaysia and Singapore. Mandy will continue to work in partnership with the executive management team and work directly with CEO Ara Hampartsoumian, to preside over all aspects of the agency business such as people management, financial planning, productivity, and operations.

In her previous role, the agency said that Wong has been pivotal to setting the standard for industry best practice in the Singapore arm’s transition to remote working and return-to-office protocol amid the coronavirus, propelling TBWA\Singapore to continue operations and maintain its optimum productivity. 

As the new managing director, Wong will continue to lead a critical task force for the agency’s Covid-19 protocol in addition to her responsibilities of overseeing client management among key stakeholders, brand management efficiency, effective resource management, and operations management to consistently improve the agency’s overall internal process.

“TBWA\ has always provided a uniquely nurturing environment which has supported me and enabled me to fulfill my ambition and career goals. I am incredibly proud of my journey and to have reached this milestone alongside mentors who inspire me every day,” said Wong. 

She added, “My focus is to now continue that legacy for the next generation of TBWA\ Singapore’s leaders.”

Wong started her career with TBWA\ Kuala Lumpur as an entry-level account executive on the global Tourism Malaysia business. In recognition of her exceptional work ethic and reputation over four years, Mandy relocated to TBWA\ Singapore as an account manager to manage another piece of global business – Standard Chartered.

After a decade of successfully managing the Standard Chartered brand across Asia, Middle East, and Africa, Wong was part of the winning pitch team on the Singapore Tourism Board business and led the agency team on the launch of Singapore’s new global destination brand and thereafter widely-acclaimed ‘Passion Made Possible’.

Hampartsoumian commented, “I’m incredibly proud to promote Mandy to the managing director role, one that she truly deserves given her monumental efforts and contributions to TBWA\ Singapore over the years. We’re lucky to have her on our humble pirate ship and look forward to her leadership and relentless energy as we propel ourselves into the next phase of ‘Disruption’.”